CONNECTIVITY AND INNOVATION AT THE 15th ELETROLAR SHOW

Industry and retail will have a very special meeting, over four days, from July 11 to 14, 2022, at the 15^th Eletrolar Show, which will be held at the Transamerica Expo Center, in São Paulo. Created to generate and effect business and solid partnerships, it is the best opportunity for companies to publicize their brands, expand their networking and strengthen their relationship with customers.

The event will have more than 2 thousand launches, 700 brands and 10 thousand products, informs Carlos Clur, Grupo Eletrolar’s president. “To stimulate business, we will sponsor, with airfare and accommodation, the trip for buyers representing 30,000 points of sale across the country.”

To optimize time and enable more business, Eletrolar Show will have a system for pre-scheduling meetings between exhibitors and buyers. The electrocompras.com platform will also be available, exclusively for exhibitors and a sales channel for medium and small retailers.

The 2022 fair will have many differentiators, says Carlos. “The return of the face-to-face meetings deserves to be marked with a special edition. We will enhance networking, as industry and retail will be in the same space to boost business. Contacts initiated at the fair always have very positive results and pave the way for expanding sales to domestic and foreign markets.”

The 15th Eletrolar Show will be the stage, in 2022, of the traditional Presidents Event, when the most outstanding retailers, chosen by the industry, are awarded.

SPACES THAT MAKE A DIFFERENCE

Attentive to market demands, Eletrolar Show is the fair that most awakens the media interest and not only in Brazil. It is not without reason. The agenda and exhibitors are always adapted to market trends. Discover the new interactive spaces, with connectivity and experimentation with products from increasingly expanding categories, as the numbers show.

Gamer Arena

There will be releases from a lucrative category, which includes monitors, headsets, mice, keyboards, chairs, joysticks and webcams.

• More than 70% of Brazilians are fans of the games.
• Women represent 53.8% of the public.
• Sector is expected to grow 7.2% by 2023.
• Revenue over $200 billion a year, according to Newzoo data.

Connected Home (Smart Home)

The acceptance of automation category products is increasing rapidly. And it will grow much more.

• Sales will triple by 2023.
• Revenue will reach US$ 3.1 billion in 2025.
• Expected average annual growth of 22%.
• Brazil ranks 11th among countries that adopt the smart home concept

Urban Mobility Arena

More and more people are acquiring bicycles, both for getting around and for leisure and sport. The market grows.

• Bicycle production at the Manaus Industrial Complex (Polo Industrial de Manaus) is expected to grow 14.4% this year (Abraciclo).
• In 2021, 5.8 million bicycles were sold in Brazil.
• The electric bicycle category was the one that grew the most in 2021.
• Bicycles worth up to R$3,000.00 represent 61% of the total sold in the country.

PRESIDENTS EVENT

The 15^th Eletrolar Show will be the stage, in 2022, of the traditional Presidents Event, when the most outstanding retailers, chosen by the industry, are awarded. In a pleasant and relaxed atmosphere, the highest executives from the electronics, home appliances, cell phones, IT and UD segments will be present.

“It is a party in which Grupo Eletrolar shows and rewards, together with the industries of these sectors, the work developed by the retailers that moved the Brazilian market in the previous year, when they unfolded and united creativity, talent and hard work to serve the consumer. It is a pleasure to bring together industry and retail again in an evening of fraternization, integration and recognition”, says Carlos Clur.

ON THE AGENDA

In an initiative by Eletrolar Show and the São Paulo Environment Department, a debate will be held at the fair focusing on the application of Law 12.305, which established the National Policy on Solid Waste and the Sector Agreement for Reverse Logistics of Electronics.

The topic is on the agenda of the day with the growing concern for the environment. This year, the Brazilian Association for Recycling of Electronics and Appliances (ABREE) expects a growth in the number of products discarded by Brazilians. It is essential to do work to instill in the population the importance of the correct disposal of products.

Source: Eletrolar News #147