MOTHERS DAY BOOKLET – Mothers even more connected
by Dilnara Titara
This will be the year of 5G in Brazil. No wonder that the demand for new smartphone models that meet this new technology has increased, among all age groups. Smartphone sales grew 3.9% in units in January 2022, compared to the same period last year, and the price fell 0.7%, according to data from research company GfK.
Mother’s Day is an excellent opportunity for the smartphone category in the Brazilian market. “Historically, it is the second most important date for retail and has gained a greater weight in recent years, when we need to stay even more connected,” says Junior Favaro, marketing and sales director of HMD Global in Brazil.
It is the strongest seasonal period in the smartphone category, says Clarissa Lettieri, marketing manager at Usina de Vendas. “The date generates expectation in consumers for launches and offers, as well as in retail, which bets on the period for sales acceleration. In 2022, we have high expectation for reversal of previous years, and the forecast is for a 50% increase in sales compared to 2021.”
Expectation connected to retail
The date is one of the biggest in Brazilian retail sales, says Renato Citrini, senior product manager of Samsung’s mobile devices division. “When we evaluate the smartphone market, we observe a great increase in interest for devices that promote greater productivity and practicality in everyday life.”
Since the beginning of the year, we can see that the sales conversion rate has increased significantly. “We have recorded more purchases in physical units. In any case, digital retail continues to be one of the main sales exponents for companies in the country,” says Luciano Barbosa, head of the Xiaomi Brazil project.
Smartphones are in high demand on Mother’s Day, says Manuel Castro, commercial director of Asus Brazil. “Our expectation is to overcome last year’s results, offer products in e-commerce and expand participation in retail with partnerships throughout Brazil.”
One of the most sought-after product
During the Mother’s Day period, demand increases, says Cristiano Carvalho de Freitas, director of business mobility at Positivo Tecnologia. “Without a doubt, smartphones are among the most sought-after gift products. To meet the demand, we offer from entry-level models to premium intermediates with different technical specifications.”
Rodrigo Vidigal, Motorola’s executive sales director, recalls that it is the second most important profitable date of the year in smartphone sales, second only to Black Friday. “In 2022, with a scenario of recovery and the consolidation of hybrid working models, we believe it will be an even more interesting date for the industry.”
Take a look at the products that are available to retailers.
ASUS
The brand’s Zenfone 8 has a Qualcomm® Snapdragon™ 888 processor with 5G technology, a 5.9-inch, 120 Hz Amoled display. It features IP68 water and dust resistance certification, 4,000 mAh battery and Quick Charge 4.0. With compact design, it is manufactured in Brazil and features a double set of cameras on the back, being the 64 MP main camera, from Sony IMX686, and the 12 MP ultrawide camera, from Sony IMX363.
One more device, the Zenfone 8 Flip features the unique Flip camera. It is a set of three cameras in a motorized module for high-resolution photos and videos, consisting of a 64 MP Sony IMX686 high-resolution wide-angle, a secondary camera powered by a Sony IMX363 sensor, and a telephoto camera, which allows 3X optical zoom and up to 12X total zoom. The device comes with the Qualcomm® Snapdragon™ 888 5G processor. The 6.67″ screen is 90 Hz Amoled NanoEdge. It has a 5,000 mAh battery and Quick Charge 4.0.
Manuel Castro, commercial director of Asus Brazil
“Our expectation is to overcome last year’s results.”
Zenfone 8 – Suggested price as of February 7, 2022: starting at R$ 4.499,00.
Zenfone 8 Flip – Suggested price as of February 7, 2022: starting at R$ 5.399,00.
HMD GLOBAL
The highlights for the date are the Nokia C30 and the Nokia C20. The first is the newest device in the C series and has as differentials the 6,000 mAh battery, which guarantees three days of regular use, and the 6.8″ HD+ screen. Nokia devices have security updates for two years and already come with Android 11TM (Go edition), which offers 20% faster performance.
The Nokia C20 follows the same line, with a 6.51″ screen, which is also suitable for watching videos. It has an Octa-Core processor, a 5MP front and rear camera with HDR photography, and a 3,000 mAh battery that lasts up to two days.
Júnior Favaro, marketing and sales director of HMD Global in Brazil.
“Historically, it is the second most important date for retail.”
C20 – Suggested price as of February 4, 2022: starting at R$ 899,00.
C30 – Suggested price as of February 4, 2022: starting at R$ 1.299,00.
MOTOROLA
The company recently launched the Motorola Edge line. This family delivers 5G processors and advanced cameras. The Motorola Edge 20 model has an aluminum alloy structure, light and resistant. At 6.99mm, it’s easy to carry in your pocket or purse. The main camera, 108 MP, has Ultra Pixel technology and it is possible to record videos with 4K definition. It has a 30x Super Zoom and a 6.7” Max Vision screen with HDR10+ and OLED technology.
Another option is the more affordable moto g60. It has a camera system that includes 108 MP sensors and ultra-wide technology, with a 6,000 mAH battery, which offers up to 54 hours of use. Another highlight of the moto g60 is the 6.8” Max Vision Full HD+ screen, which is compatible with HDR10 technology, which leaves any image with realistic colors.
Rodrigo Vidigal, Motorola’s executive sales director
“We believe it will be an even more interesting date for the industry.”
Motorola Edge 20- Suggested price as of February 7, 2022: R$ 3.499,00.
Moto g60- Suggested price as of February 7, 2022: R$ 2.399,00.
POSITIVO TECNOLOGIA
The Infinix NOTE 10 Pro features a 6.95” screen in Full HD+, two storage versions, 128GB and 256GB, in addition to 8GB of RAM. The smartphone has a two-year warranty and uses the MediaTek Helio G95 gaming processor. It contains a high-resolution quad camera set up to 64 MP, 5000 mAh battery and dual stereo speaker with DTS surround technology. The device is available in black and white (Nordic Secret).
Another device, the Positivo Twist 4 Pro S518 has 64 GB of storage and a screen with 5.5 HD+. It has an Octa-Core processor, two 8 MP cameras, one rear and one front with LED flash. With 4G connection, it has space for two chips and is available in black and red colors.
Cristiano Carvalho de Freitas, director of business mobility at Positivo Tecnologia
“Without a doubt, smartphones are among the most sought-after gift products.”
Infinix NOTE 10 Pro – Suggested price as of February 7, 2022: R$ 1.999,00 version 128 GB.
Positivo Twist 4 Pro S518 – Suggested price as of February 7, 2022: R$ 829,00.
SAMSUNG
The Galaxy S22 Ultra unites the Galaxy Note line with the professional-grade camera and Galaxy S performance. It has an inserted S Pen with 70% less latency, Nightography feature, which allows you to record videos with a clear image, with the front and rear cameras recording day or night. The battery lasts more than 24 hours. The camera has new artificial intelligence (AI) features like Portrait Mode. Glass finish and opaque finish with linear layout. Available in four colors: black, white, green and wine.
With a compact design, Galaxy Z Flip3 5G has Flex Mode to watch videos hands-free. When you partially unfold it, the function splits the screen, placing the video on the top half and program controls, such as brightness and volume, on the bottom. The same Flex Mode allows it to be used as a tripod. It has anti-impact technology, with stronger aluminum and tough glass to protect against scratches and drops. It also has IPX8 water resistance, against splashes and accidents.
Renato Citrini, senior product manager of Samsung’s mobile devices division
“We observe a great increase in interest for devices that promote greater productivity and practicality in everyday life.”
Galaxy S22 Ultra – Suggested price as of February 11, 2022: from R$ 9.499,00.
Galaxy Z Flip3 5G – Suggested price as of February 11, 2022: from R$ 6.999,00.
USINA DE VENDAS
The main highlight for Mother’s Day is the relaunch of the ZTE smartphone brand in Brazil, which will have local production and focus on cost-effectiveness. The ZTE A31 arrives to meet the demand for smartphones below R$ 700.00.
It has a 5” Full View touchscreen, 32 GB of internal memory, 1 GB of RAM, 4G connectivity and a 1.4 GHz Quad-Core processor. The rear camera is 8 MP and the front camera is 5 MP. The operating system is Android 11 Go Edition, and the battery has 2,000 mAh. Included in the portfolio, the brand announces a 5G smartphone.
Clarissa Lettieri, marketing manager at Usina de Vendas.
“The date generates expectation in consumers for launches and offers, as well as in retail, which bets on the period for sales acceleration.”
ZTE A31- Suggested price as of February 7, 2022: R$ 699,00.
XIAOMI
At 6.81 mm thick and 158 g, the Xiaomi 11 Lite 5G NE features a smudge-free finish, a 6.55” Amoled flat screen and Dolby Vision support. DCI-P3 color and TrueColor 10-bit depth, capable of delivering 1.07 billion high-precision colors. The screen has a refresh rate of 90 Hz and a touch response of 240 Hz. It has a triple camera: the main 64 MP, ultra-wide, 8 MP, and the full-screen of 5 MP. It has Night Mode for low light images and One-Click AI function. Available in blue, black and white.
The Redmi 10 has a 6.5” touch screen, with a resolution of 2,400×1,080 pixels. It has LTE 4G, Wi-Fi and GPS connectivity. It has a multimedia player, radio, videoconferencing and Bluetooth. Internal memory of 128 GB with possibility of expansion. It has a 50-megapixel camera, which allows you to take pictures with a resolution of 8,165×6,124 pixels and record videos in high definition (Full HD) with a resolution of 1,920×1,080 pixels. It is 8.9 mm thick.
Luciano Barbosa, head of the Xiaomi Brazil project.
“We can see that the sales conversion rate has increased significantly. We have recorded more purchases in physical units.”
Xiaomi 11 Lite 5G NE – Suggested price as of February 4, 2022: R$ 3.999,99.
Redmi 10 – Suggested price as of February 4, 2022: R$ 1.999,99.
Source: Revista Eletrolar News Edição #147
