Retail opinion: the face-to-face return of Eletrolar Show is great news
A retail landmark, with an environment that presents novelties and trends in the industry, providing multiple business and networking opportunities. This is how the retailer classifies the Eletrolar Show, which, this year, will be in person again, in a special edition with a lot of connectivity and innovation. The most important B2B event in the electronics and IT segment in Latin America will be held from July 11 to 14, 2022, at the Transamerica Expo Center, in São Paulo.
“The 15th Eletrolar Show will bring back face-to-face, which is essential for the creation of new partnerships, strengthening existing ones and generating new business. The face-to-face meeting between the two partners, industry and retail, breaks down commercial barriers, increases interactivity, and facilitates negotiation; factors that generate extremely positive results”, says Carlos Clur, president of Grupo Eletrolar.
To promote business, the organization will sponsor, with airfare and accommodation, the trip of regional buyers without headquarters in São Paulo.
This year, the event will have more than 2 thousand launches, 700 brands, 10 thousand products and representatives of 30 thousand points of sale throughout the country. There will also be prior scheduling for meetings between exhibitors and retailers. More: the electrocompras.com platform will be available, exclusively for exhibitors as a sales channel for medium and small retailers
Retail voices
Next, Brazilian networks evaluate the work that Eletrolar Show has been developing over the years to bring industry and retail closer together and, consequently, create more business opportunities and increase sales. In the testimonies, retailers are unanimous in highlighting the spirit that has guided the event since its creation, that is, being a bridge to relationships, without barriers, between suppliers and partners.
CREDIMÓVEIS NOVOLAR
Marcos Leão, sales director
“Eletrolar Show is a great opportunity to strengthen the relationship and, at the same time, doing good business in one place. We were able to talk to several suppliers, save time and see new products releases, which is very different from analyzing and evaluating by photos. Negotiations at the show are always better because we meet with several people from the industry to exchange information and plan actions to boost sales. With that, everyone wins. We always enjoy the show and close great deals.”
GRUPO DULAR
César Lopes, director
“The show brings us several benefits, including the opportunity to address several issues in a single place, to be close to industry leaders, to share our opinions and learn about the segment´s current scenario. In this industry, face-to-face is fundamental, generates reliability and strengthens the relationship between retail and the industry. This is very important for us to grow together. Networking is one of the main advantages, in my opinion. The face-to-face realization is excellent news, it shows that things are getting back to normal. In our case, we do excellent business.”
GRUPO GAZIN
Ademir da Silva, buyer
“The show plays an important role in bringing retail and industry together by providing a pleasant and relaxed atmosphere, in addition to generating several benefits, such as networking and new business opportunities. We understand that holding the Eletrolar Show in 2022 will be a time for people to meet again, which will not only allow the exchange of information, but also validate which successful strategies were used by retailers during the pandemic, since retailers know how to remodel the business, aiming at improving processes, sales, profitability and logistics.”
LOJAS CEM
José Domingos Alves, general supervisor
“Eletrolar Show contributes a lot to the relationship between retail and industry, in addition to generating opportunities to meet new suppliers. It has an environment conducive to business and contributes to an increase in sales and the introduction of new products. It is the opportunity to view several suppliers of similar products, which enables a better decision. Holding the show in person is excellent news, it is the face of retail, generates business and encourages the economy, especially with the advancement of vaccination. Let’s enjoy it, as always. All our buyers will visit the event in search of novelties and better deals.”
LOJAS EDMIL
Adaoney Pereira Valias, president
“Eletrolar Show is a milestone for electro-mobile retail. It is a time to get closer to everyone involved, when we strengthen relationships, partnerships and seek new opportunities. The face-to-face approach also brings benefits with the physical presentation of the products, generating credibility for new categories and trends. We have more confidence in the purchase and the certainty that we will deliver the best to our customers. The face-to-face format is excellent news. We take advantage of the moment with suppliers to strengthen the relationship between the companies, seek new opportunities and exchange experiences with fellow retailers.”
LOJAS KOERICH
Eduardo Koerich, business manager
“The years of 2020 and 2021 were years of learning, repositioning and searching for new forms of relationship, both B2B and B2C. Digital tools were the means of dialogue between retail and industry. In 2022, we have a challenging market, which needs even greater involvement from industry and retail to achieve the goals. Consumers were heavily impacted by the pandemic, not only financially but also in the way they relate to brands. The show will allow us to reconnect with suppliers and partners, it will be a great enhancer for business and for us to see retail friends again.”
MERCADO MÓVEIS
Johney Barboza, buyer
“In the commercial area, networking is always important. At Eletrolar Show the main retailers and industries are in the same place, this is enhanced. We can verify new possibilities of mix when visiting the stands, in addition to doing business in person. At the show, we analyze and observe market and product trends, which is a great advantage for retail. After a long period of pandemic, attending an event, following all health protocols, is definitely good news. We will all be attending.”
MIRANDA COMPUTAÇÃO
Paulo Miranda, comercial director
“The event showcases the new market trends. We have the opportunity to have contact with products that are not yet launched, get to know the entire mix of manufacturers and close deals in person, which is always much more pleasant. Certainly, face-to-face allows us to strengthen relationships, strengthen existing commercial ties and expand our mix of suppliers and products. The return to face-to-face form is great news, the virtual world is good and fast, but human contact enhances us professionally. Eletrolar Show has always been the great retail meeting point. It is a unique opportunity.”
REDE BIGATÃO & CALDERAN
Edilson Bigatão, director
“The in-person event is a great opportunity for retailers to increase sales, as new products are offered at interesting offers and prices, which strengthen partnerships and automatically boost sales. The benefit is being able to see the products on display, with specialized consultants, who do the demos. The show opens negotiations and brings the industry closer to its points of sale. I think our participation in the Eletrolar Show is super important, it’s an injection of spirit. After a difficult period of pandemic, receiving the news of the Eletrolar Show returning in 2022 is something wonderful, we see it with great hope.”
REDE LIBERATTI
Pedro Henrique Rodrigues Regazzo, CEO
“Physical events are indispensable in any field, as people have the possibility to meet and be surprised by suppliers and partners from different segments. This experimentation can generate synergy between businesses and new ideas for different areas of activity. The biggest advantages are in the punctual negotiations and in the meeting with all the suppliers in one place, saving time and taking us to know the companies better, their collaborators and the range of commercialized products. We took advantage of the event to negotiate with our suppliers and to meet future partners.”
REDE MARTINELLO
Clodoaldo Martinello, sales manager
“Eletrolar Show provides us with personal contact with a very large number of suppliers in a short period of time, which is of fundamental importance for exchanging experiences and developing strategies to leverage the business. The face-to-face meeting certainly helps to stimulate sales, as we can identify releases and business opportunities that, if it were not for the show, it would take months to discover. The return in-person is excellent news, we will take the opportunity to strengthen relationships, see trends and business opportunities.”
REDE NOVALAR
Márcio Barnabé, sales director
“The physical event always has more effect on the participants as it allows not only knowledge, but mainly for generating important sensations in those who visit it. Negotiations and occasional partnerships generate more results, both for industry and retail, and the strengthening of existing ones are the event’s biggest advantages. The face-to-face realization is great news, first because it represents the return of common forms of negotiation and, above all, it demonstrates that the general scenario is less worrying in relation to the pandemic, bringing more positivity and, consequently, boosting sales.”
REDE TOKLAR
Marcos Sudbrack, sales manager
“The benefits of the show are numerous, such as showing new market trends, betting on the new and enabling modernizing, to deliver the best to customers, who are increasingly demanding. For sure, face-to-face allows us to strengthen relationships and get to know both sides. The event makes negotiations much easier, but the biggest advantage, without a doubt, is knowing the market trends. The return of the event is great news. As a network, our greatest benefit is knowledge and relationships with suppliers.”
REDE TVLAR
Humberto Oliveira, commercial superintendent
“The show allows us to have contact with the novelties, putting us in front of the different business ecosystems. The opportunity to exchange experiences at the stands makes it possible to strengthen partnerships. It also allows for new experiences, which contribute to our business. In the suppliers’ showroom, we have, in a single place, a view of the increase in the current mix, according to market trends. It is an excellent decision to return to the Eletrolar Show in person. Retail is open to new business. At the show, we always have the possibility of closing excellent sales within the new market trends.”
REDE VALDAR MÓVEIS
Marcos Dario, director
“Eletrolar Show is one of the biggest events of retail in the country, it is the place for us to meet our main suppliers in person and do excellent business, since we are leaving a pandemic period, when contact was only online. I am sure that this resumption of the show will bring many benefits to our sector, especially in joint actions between retail and industry, seeking alternatives to the high prices that have accumulated during 2021. We are very anxious to be face-to-face again with our business partners. The purpose of going to the show is to do business and boost our sales.”
SIPOLATTI
Edson Cordeiro, sales executive
“After two years, we can meet again. With the pandemic, we stopped meeting in person, and many companies made changes to their organizational structures, such as the cross BU, which is the junction of all business units. At this point, the event contributes in an extremely positive way, as it brings retail closer to the industry and its products. Face-to-face contact is very beneficial in the business relationship, especially for regional companies, which have suffered more from distancing. Looking into the eyes and shaking hands are some of the analogies used to exemplify how much retail lacks the face-to-face meetings that take place at the Eletrolar Show.”
VIA VAREJO
Abel Ornelas, VP of commercial operations
“Via, owner of the brands Casas Bahia, Ponto and Extra.com brands, considers the return of the Eletrolar Show, in 2022, an important initiative, as it is an event that presents trends and results for the appliances-electronics sector, one of our sales flagships. In addition, in a challenging and always very competitive scenario such as retail, getting closer to the industry is an essential exercise, which reflects positively on the other end of this chain, that is, on the customer, who is at the center of all our actions.”
Connectivity in new spaces
This year, the event will have innovative areas, with connectivity, interactivity, and product experimentation. They will highlight categories that recorded high sales and had their development accelerated during the pandemic, such as items for the connected home, gamers, and urban mobility. Today, studies show that consumers want security, leisure at home and greater freedom to move around the city. Check what these spaces are.
Connected Home (Smart) –Research reveals that 80% of Brazilians want a connected home, so much so that the category had a significant sales growth, which should increase in the coming years. The space will house innovations and industry launches.
Gamer Arena – In 2021, video game consoles sales jumped compared to 2020. The products that will be launched this year, encouraging leisure at home, will give even greater momentum to the category. The industry is expected to exceed $200 billion in annual revenue by 2023.
Urban Mobility Arena – Space that values the most efficient options to improve mobility in cities. The trend for easy and non-polluting transport is worldwide. In Brazil alone, the bicycle category grew by almost 35% in sales in the first half of 2021 compared to the same period in 2020.
Reverse Logistics – An initiative by Eletrolar Show and the São Paulo Environment Department, this debate will focus on the application of Law 12.305, which established the National Solid Waste Policy and the Sector Agreement for Reverse Logistics for Electronics.
Source: Eletrolar News #146
