Gamer segment gains more importance in January and February 2021

By Dilnara Titara

The home office, distance education and leisure at home increased sales of notebooks, desktops, mice, keyboards and monitors in January and February of 2021. Data from the research firm GfK show that the gamer segment has gained importance in these first two months of the year compared to the same period in 2020. Sales of the video game console, the highest revenue category in this market, increased by 27% in number of units.

Every day there are more players, especially now, when leisure has been taken into the home, says André Teixeira, senior product manager at Acer Brasil. “Data from the last Gamer Brasil Survey (PGB), released in early April, reinforce the idea that digital games are among the main forms of entertainment for 78.9% of Brazilians. They also show that 75.8% started to play even more during social isolation.”

According to the survey, involvement between parents, children and games significantly increased in the last year: 84.1% of parents said they played with their children. In addition to leisure activities, games have become a communication and connection tool, says Cristiane Clausen, Philco’s general director. “It is a promising market and responsible for more than half the value of the entertainment industry. These numbers draw attention.”

Women in the game

The gamer market is, above all, demanding and diverse, says Marina Correia, product manager of the monitor division at Samsung Brazil. “Demanding because it is formed by consumers who need high performance to play and are attached to the smallest technical and aesthetic details when setting up. It is diverse because it involves a huge variety of profiles. There is no longer just that stereotype of the teenager, there are gamers in all age groups, and women have gained a huge space in the market.”

Renato Voltarelli, head of marketing at Logitech Brasil, reveals, through the Game Brasil Survey, that today 51% of the gamer audience in Brazil is female, with the largest age group between 24 and 39 years old. Those over 40 represent 19%. “This shows that the player in Brazil has grown with the generations of past video games and increasingly tends to continue playing, regardless of his life stage.”

The fact is that the Brazilian gamer market has been consolidating itself as one of the largest in global terms, says Luciano Sasso, vice president of sales & marketing consumer audio at Harman in South America. “In recent years, we have followed the structuring of competitive teams, the traditional Brazilian clubs engaging in the sector and the press giving the theme an increasing space.”

Each season, several professional championships strengthen and boost the sector. Lenovo, through its Legion brand, sponsored the CBCS – Brazilian Rainbow Six Siege Championship 2020, to stimulate the presence of women in eSports. “They are already the majority in the gamer universe, representing 51.5% of the public, according to Pesquisa Game Brasil”, says Luiz Sakuma, director of products at Lenovo Brasil.

Optimism with the date

Expectations are positive for Father’s Day, says Eliane Pacheco, marketing manager at OEX Game. “Playing video games has become a habit in the lives of thousands of Brazilians. All categories of the gamer line had a noticeable growth, mainly home office and leisure products, which demand superior quality of resistance when compared to common computer equipment.”

Celebratory dates contribute even more to promote the segment, says André. “We expect a very positive boost in sales of gamers products this year in particular.” Certainly, the trend is for growth in 2021, says John Zak, commercial director of XZone. “Mainly due to the pandemic, as families spend more time at home.”

Optimistic is also Danilo Angi, director of the accessories segment at Multilaser. “The demand for technology in entertainment products has never been so heated. We expect more than 50% growth for this year compared to 2020.” Another optimist is Luciano, from Harman. “In this and the coming years, our perception is that we will have an accelerated growth of this market, which connects more and more people of different ages and encompasses different family’s generations.”

Father’s Day is ideal for promoting the line of gamers’ monitors, says Gustavo Yoshida, product and trade manager at LG Electronics. “Since the beginning of the pandemic, the gamer market has grown a lot, earning more than US $ 126 billion in 2020, that is 12% more than in 2019, according to the consultancy SuperData. It is an important period for the sale of technological products, the favorites for Brazilians on that date.” Check out the highlights of the sector below.

ACER BRASIL

Its line for the gamer audience consists of different models of notebooks and monitors from the Predator and Nitro families. The differential of the products is, mainly, in the guarantee of cutting-edge technology, SSD storage and innovative design, which provides better performance.

“Digital games are among the main forms of entertainment for 78.9% of Brazilians.”

Monitor Predator XB253Q GX

Among the highlights are the Aspire Nitro 5 gamer notebook, nationally produced with 10th generation Intel processors, and the NVIDIA GeForce GTX line of GPUs, a powerful equipment option. There is also the Predator XB253Q GX monitor, with a 24.5” screen, 240 Hz refresh rate, 0.5 ms response time, VESAHDR400 standard and NVIDIA G-Sync card sync.

Notebook Gamer Aspire Nitro 5

HARMAN

The JBL Quantum ONE headset, with the unique JBL QuantumSPHERE 360™ algorithms, offers immersive 3D audio experience. Comes with microphone for calibration and exclusive customizations of colors and audio, noise cancellation and Hi-Res seal. The model is used by the paiN Gaming team, one of the largest eSports teams in Latin America, in the official competitions of League of Legends (LoL), Valorant, Free Fire, Counter-Strike: Global Offensive (CS: GO) and Clash Royale.

“Our perception is that we will have an accelerated growth of this market”

Another product, the JBL Quantum DUO, features Dolby Digital and JBL QuantumSOUNDSignature™ technologies to reproduce immersive sound. With the design and effects of RGB LED lights, the user can customize their game environment. It has 20W RMS of power and the JBL Quantum DUO, which offers high quality to enjoy streaming music, with Bluetooth connection.

JBL Quantum ONE – Suggested price as of April 22, 2021: R$ 1.999,00.

JBL Quantum DUO – Suggested price as of April 22, 2021: R$ 1.299,00.

LENOVO

The Legion 5i notebook is the flagship product in the line. It has 10th generation Intel Core i7 processor, SSD storage up to 512 GB, 16 GB of RAM, dedicated NVIDIA® GeForce® RTX 2060 6GB GDDR6 graphics card, 15.6” Full HD (1920×1080) anti-glare WVA screen, 120 Hz refresh rate and Dolby Vision™ certification. Comes with TrueStrike keyboard and Coldfront 2.0 system, which cools and dissipates heat through a dual thermal mechanism, with fans and copper tubes lined with liquid crystal polymer.

“The gamer market has grown a lot.”

Lenovo Legion 5i – Suggested price as of April 22, 2021: R$ 11.308,52.

Another option is the IdeaPad Gaming 3i, with Intel Core processor up to i7 10th generation, SSD storage up to 512 GB and dedicated graphics card NVIDIA® GeForce® GTX 1650 4 GB. It has a 15.6” Full HD (1920×1080) WVA antireflection screen and military certification, which guarantees protection against temperature shocks, drops and vibrations. The battery lasts up to 9.6 hours. It has a cooling system with double ventilation and four heat sinks with support for higher CPU and GPU temperatures. Comes with blue backlit keyboard.

IdeaPad Gaming 3i – Suggested price as of April 22, 2021: R$ 7.357,61.

LG

One of the novelties is the LG Ultragear 27GN750 gamer monitor, which offers a 240 Hz frequency rate, an advanced 27” IPS display and 1 ms of real response time, producing realistic Full HD images, with natural colors and uniform contrast at viewing angles of wider view. The monitor is compatible with the HDR10 format, NVIDIA G-SYNC and Adaptive-Sync technology.

“Father’s Day is an important date for technological products”

Monitor Gamer LG Ultragear 27GN750 – Suggested price as of April 22, 2021: R$ 2.999,00.

Another model, the LG Ultrawide Gamer 34” 34GL750, has a 21:9” screen, which offers 30% more line of sight than the standard 16:9”, frequency rate of 144 Hz and 1 ms response time in a Full HD IPS panel with HDR10 for deep immersion. It also has G-SYNC technology for better harmonization of image frames.

Monitor Gamer LG Ultrawide 34GL750 – Suggested price as of April 22, 2021: R$ 3.999,00.

LOGITECH

For Father’s Day, it highlights two recent releases: the Logitech G915 TKL mechanical keyboard and the G PRO X Superlight mouse. The first has a compact format, which allows the user to transport it easily, thanks to the absence of the numeric keypad. It has two color options, black and white, which are part of the Color Collection, a line of colorful products from Logitech G.

“This shows that the player in Brazil has grown with the generations of past video games and increasingly tends to continue playing, regardless of his life stage.”

G915 TKL mechanical keyboard – Suggested price as of April 12, 2021: R$ 1.699,90.

The mouse is the lightest accessory in the company, weighs 63 grams, has wireless LIGHTSPEED technology and compatibility with Powerplay, a mousepad that carries the product by induction. Other highlights are the G920 (Xbox), G929 (PlayStation) and G923 (Xbox / PlayStation) simulators for car aficionados.

G PRO X Superlight mouse – Suggested price as of April 12, 2021: R$ 899,90.

MULTILASER

It has two brands, Multilaser GAMER and Warrior. The first, with the proposal of accessible products, highlights the keyboard kit and illuminated mouse TC239. According to the company, the second with high performance products and competitive prices compared to foreign brands, has the RGB line, formed by the Perseus MO278 mouse, with 10,000 dpi, 12 configurable and macro buttons, RGB mechanical keyboard TC237 and the RGB 7.1 headset THYRA PH290 CHANNELS.

“The demand for technology in entertainment products has never been so heated.”

The Warrior brand offers a three-year warranty and more than 80 different products. For Father’s Day it highlights the mouse RAI MO297, with 6,400 dpi, RGB LED and nine buttons, and the GA201 gaming chair, available in black, green, blue, and pink, which can be used to play and to work.

Mouse RAI MO297 – Suggested price as of April 12, 2021: R$ 99,90.

GA201 gaming chair – Suggested price as of April 12, 2021: R$ 1.099,90.

OEX GAME

Its line has more than 70 high performance items, including headsets, mice, keyboards, chairs, and PC and mobile accessories. The products have a two-year warranty. For Father’s Day, it launches the Ziggy TC607 mechanical mini keyboard, aimed at players who need space and speed gain. It has one of the most desired switches for FPS games, the Outemu Red, and the best response time.

“Playing video games has become a habit in the lives of thousands of Brazilians.”

Another launch is the Profission Zyon HS415 headset, with USB connection, RBG lighting and Virtual Surround 7.1 technology. Another highlight is the Combo Argos TM304, a complete setup. Comes with a multiplatform headset with Virtual Surround 7.1, backlit keyboard, mouse and mousepad. The brand supports events in the sector, being the official sponsor of Vivo Keyd.

Profission Zyon HS415 Headset – Suggested price as of April 13, 2021: R$ 499,00.

Ziggy TC607 keyboard – Suggested price as of April 13, 2021: R$ 389,00.

PHILCO

The brand makes two releases for the date. The Gamer mouse has the advantage of changing colors according to the DPI used in the configuration. It has seven buttons, adjustment software, Fingertip and Fingerclaw footprints, as well as high-precision optical sensors.

“It is a promising market and responsible for more than half the value of the entertainment industry.”

Another launch is the Gamer headset. The headset features up to 7.1 channel surround sound and RGB lighting. It has an integrated microphone and cable that reaches up to 1.8 meters. The device also makes it possible to adjust the height.

Gamer mouse – Suggested price as of April 16, 2021: de R$130,00 a R$ 250,00.

Gamer headset – Suggested price as of April 16, 2021: de R$150,00 a R$ 240,00.

SAMSUNG

The main products for the date are the Odyssey family monitors, developed with features present in televisions and soundbars. Recently launched, the G5 monitor has a 34” screen, 1000 R curvature and WQHD resolution (3440 x 1440), 165 Hz refresh rate, 1 ms response time, HDR10 and AMD FreeSync Premium compatibility. The futuristic design is finished on the back of the monitor, specially designed for gamers.

“The gamer market is, above all, demanding and diverse”

Another product, the Odyssey CRG50 has 27” and 1500 R curved screen with 1920×1080 resolution. The refresh rate is 240 Hz to bring more precision to gamers. It is compatible with G-Sync. In the design, the great attraction is the absence of the edge in three sides, which generates greater immersion for the players, who also count with 3000:1 contrast on the VA panel.

Odyssey G5 – Suggested price as of April 15, 2021: R$ 4.199,00.

Odyssey CRG50 – Suggested price as of April 15, 2021: R$ 2.499,00.

XZONE

It offers products such as keyboard, mouse, headset, mousepad, chairs and 2×1 and 4×1 combos. The mice have a capacity of up to 16,400 DPI of speed and RGB lighting. The keyboards are offered in standard, semi-mechanical and mechanical models, with blue switch and Rainbow lighting. Mousepads come in two sizes, oversized and normal, with and without lighting. And the combos range from 2×1 and 4×1 with products to set up at home.

“Certainly, the trend is for growth in 2021.”

For Father’s Day, it highlights the Gamer chairs, with neck and lumbar cushions, which can be reclined up to 140°. They have PU synthetic leather upholstery, ergonomic design and 360º swivel base. Another option is the RGB headset with GHS-01 support, RGB lighting, removable microphone, anatomical design, adjustable rods, 2-meter nylon cable, P2 and P3 inputs and acoustic insulation.

RGB headset with GHS-01 support – Suggested price as of April 13, 2021: R$ 369,90.

Gamer CHAIR CGR-01-BW – Suggested price as of April 13, 2021: R$ 1.299,90.

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