17th ELETROLAR SHOW: THE LARGEST TECHNOLOGY AND BUSINESS SHOWROOM IN LATIN AMERICA WILL HAVE 36 THOUSAND SQM OF EXHIBITION AREA

The fair will occupy the entire area of the Transamerica Expo Center, from July 15th to 18th , 2024, to welcome 700 national and international exhibitors, who will present more than 12 thousand products.

Created with the aim of expanding and implementing business and partnerships between industry and retail, the Eletrolar Show reaches its 17th edition, more than consolidated as the largest B2B fair in Latin America for consumer electronics, household appliances, cell phones, IT, and housewares products. During these years, it expanded its operations and added new categories of products, services, and sales channels, in addition to opening the international market to many companies and developing work towards sustainability.

Now, Grupo Eletrolar, creator of the fair, is working to surpass the results obtained at the 2023 event, when it presented 10,000 products from 1,500 national and international brands and had the participation of 600 exhibitors. The target for 2024 is 12 thousand products, 1,700 brands and 700 exhibitors. “Our purpose is to hold a more productive fair every year to expand business between the two partners, industry and retail, and expand networking, which is so essential nowadays”, says the president Carlos Clur.

“In these years, Eletrolar Show expanded its operations and added new categories of products, services and sales channels, in addition to opening the international market to many companies and developing work in favor of sustainability.” Carlos Clur, president at Grupo Eletrolar

As in all editions, Grupo Eletrolar will sponsor, with air tickets and accommodation, the travel of buyers representing more than 30 thousand points of sale in Brazil, highlights Carlos. “We work on pre-scheduling meetings to optimize guests’ time and for them to learn about new technologies, which is essential when evaluating which products will have the most appeal during the best sales period of the year, which includes Black Friday and the Christmas.”

Pillars of the fair

The 17th Eletrolar Show, the largest business fair between the industry and retail of electronics, household appliances, cell phones, IoT, games, mobility, IT, and housewares products, will be held from July 15th to 18th, 2024, at the Transamerica Expo Center, in the capital of São Paulo. It will be open from 1pm to 9pm and will have lots of new features on all the stands and in the thematic areas, including logistics for the electronics sector.

Automation, connectivity, sustainability, games, and new technologies, such as artificial intelligence (AI), which many already classify as the fourth industrial revolution, are some of the pillars of the 2024 fair, alongside sustainable products, which, in addition to being more efficient in energy consumption, they contain natural or recycled materials in their composition, in a pact of non-aggression to the environment. “The protection of natural resources is the responsibility of all of us”, says the president of Grupo Eletrolar.

At the fair, exhibitors know that they will have the opportunity to maintain closer contact with the main Brazilian and Latin American retailers a factor that will result in good business, as seen in previous editions. The Eletrolar News magazine and all the Grupo Eletrolar’ social medias bring information and news of the Eletrolar Show. Also visit: www.eletrolarshow.com.br.

Opinions about ES 2023

“Our first participation in the fair, in 2023, was essential to show the market the robustness of Bel Micro, not only as a distributor and retailer, but as a strong electronics industry. We understand that there was Bel Micro before and now there is another one after Eletrolar Show. It was an opportunity for brand positioning.” Eduardo Pimenta, commercial director at Bel Micro

“Through the Eletrolar Show, we had the opportunity to get even closer to our commercial partners, who help us reach the final consumer and also build growth opportunities.” Gustavo Netto, director of Brastemp brand

“The fair is the update of the segment; with it we stay up to date with everything that is happening.”Fábio Dotoli, sales manager at Devia

“The fair is a great opportunity for direct contact with resellers, large groups and networks, to learn about our projects and personally attest to the quality of our products.”André Nakasugue, commercial manager at Evolut

“The Eletrolar Show is not just about immediate sales; it makes it possible to prospect for new customers and establish a solid relationship with retailers. It is an opportunity to consolidate our position in the market and strengthen the brand.” Robson Sampaio, commercial director at Itatiaia

“The fair allows us to have contact with each of our customers. The Eletrolar Show is a national point of union for the electronics market.” Hassan Abdallah, president and CEO at Mox Dotcell

“The fair is an opportunity to strengthen ties with our customers and close new partnerships. We have more than 250 assistance points spread across the country. Therefore, we took advantage of the Eletrolar Show to expand our business.” Jamil Mouallem, commercial director at TS Shara

Source: Eletrolar News Magazine ed. 158