17ª Eletrolar Show 2024 – The Most Important Business Week Between The Industry And Retailers Of Consumer Electronics Durable Goods
Product launches and networking areas at the largest edition of Eletrolar Show.
New product categories are featured at Eletrolar Show 2024. Over 600 exhibitors are presenting their innovations in home appliances, consumer electronics, mobile phones, IT, electric mobility, gaming, accessories, IoT, hardware, decoration, lighting, furniture, and housewares across 36,000 m2 at the Transamerica Expo Center in São Paulo.
This is the prime opportunity to explore innovations, trends, and establish new partnerships while closing significant deals. Discover market-driven solutions designed to boost sales. New product categories are making their debut at Eletrolar Show. In the following pages, you will meet the faces behind the brands. Take advantage of everything in the largest showroom in Latin America has to offer.
1 HORA
It exhibits wireless headphones, a power bank and a charger, among other products. “Our 3C brand of consumer electronics accessories is the best seller in Mexico. We offer the best cost x benefit ratio,” says Heidi Hong, CEO in Latin America.
180 SEGUROS
Founded by two former Nubank partners, 180 Seguros is Brazil’s first tech insurance company. At the fair, te company presents its complete insurance solution for online and offline retail. “With us, the company has the flexibility to create promotional campaigns to sell insurance and the autonomy to set different prices by price range and SKU. Our team helps design the entire retail insurance growth strategy. We’re also specialists in digital insurance journeys,” says Francisca Mariano, the company’s sales executive manager, who is in charge of the booth.
9H
It exhibits a variety of products. “Among the highlights are a watch, camera, keyboard, mouse, label printer and magic slate,” says the company’s commercial CEO, He Qiu. Together with her team, she is at the booth to meet all retailers and give them information about the new products showcase at the fair.
AGRATTO/VENTISOL
Its “Acelerando as Vendas” (Accelerating Sales) campaign is accompanied by major launches at the Eletrolar Show, such as the Agratto range of mini fridges and minibars. With the Ventisol brand, the highlight is the new 125-liter air conditioner. “We are improving and expanding our product range even further,” says Moisés Botelho, Agratto/Ventisol’s actions and events manager. On the stand, the commercial director, Fernanda Candido, and her entire national team will be attending to retailers.
AIWA
It presents a complete range of Smart TVs and also launches its audio line. With national development and production, both lines are more robust, with the technology and innovations that are characteristic of the brand. “At the booth, you can experience sound and image experiences,” says Giovanni M. Cardoso, co-founder at the Grupo MK, which owns the Mondial and Aiwa brands. He attends to retailers alongside directors, managers and sales and trade marketing representatives.
ASIA SHIPPING
“It showcases environmental solutions for reverse logistics and the final disposal of industrial waste and obsolete products,” says Rafael Dantas, sales director at Asia Shipping, a market leader for 28 years and present in 12 countries. “We are excited to highlight the innovations and technologies we offer our customers to simplify the logistics process. We are presenting the updated version of the AS Tracking 2.0 platform, the advantages of using eHBL, the automation of processes through API and the launch of digital clearance. At the booth, there is a person dedicated exclusively to talking about digital customs clearance, as well as myself and a team prepared to explain all the other services we offer.”
ARIETE
The company showcases a complete line of Italian small appliances, known for their design and quality,” highlights Bruno Nogueira, the business manager of the brand, responsible for the booth at the fair. “Since arriving in Brazil in 2023, Ariete has been acclaimed by consumers for its exclusive technologies and stunning product designs. Come and discover our blender that heats while mixing ingredients and the 7-in-1 mixer. We are excited about another chapter being written in the brand’s history, now at the Eletrolar Show.”
ASL
The company is presenting various products on its stand. “Our main attraction, however, is that we offer the best value for money in Brazil when it comes to cell phone accessories, all of which are approved by Anatel and come with a one-year guarantee,” says Emanuel Rodrigues Pinho, the company’s commercial manager, who is in charge of the stand.
ATLAS SISTEMAS ANTIFURTO
The company is a reference in padlock technology and security solutions for retailers, says Enori Emmert, commercial director at Atlas Sistemas Antifurto, which is also responsible for the booth. “This year, in addition to our traditional LHT range, we are presenting new solutions at a lower cost at the Eletrolar Show, always maintaining the level of quality that our customers already know. Our great differential is to offer the best solution with the best after-sales service.”
BASEUS e QCY
Baseus is at Eletrolar Show 2024 with portable chargers in the 20,000 mAh and 22.5 W QPow models and the renowned 6,000 mAh and 20 W MagSafe with a slimmer design and induction charging, says Alan Ferreira, wholesale sales director and the person responsible for the brand’s booth.QCY brings as a novelty the line of smartwatches to the fair, such as the GS and GT2 models with SPO2 (blood oxygen) measurement technology, sleep monitoring, music control and much more, says Diego Alexandre, sales manager.
BEL MICRO
At the Eletrolar Show, this year, the company presents the expansion of the private label product range of HQ Eletro, says Eduardo Pimenta, the company’s commercial director. “We present a complete line tailored for our end consumers.” The refrigeration line includes refrigerators, freezers, and mini fridges. They also exhibit air conditioners, small appliances, and induction cooktops. At the booth, the commercial director provides retail assistance.
BEM-ESTAR CLIMA
Its highlights are its series of air conditioners and fans. Soon it will also launch air conditioning units. “Bem-Estar operates throughout the country, offering the highest quality products and providing a unique experience for customers and partners. It is the fastest-growing brand in the segment,” says Wisley Pessoal, the company’s commercial director, who is at the booth to welcome retailers.
B-MAX
The main attractions presented by B-MAX are electronic products. “Our stand features diffusers, air fresheners, hair clippers, household items, thermoses, manual and lithium battery tools, kitchen utensils and computer products,” says Jennifer Zheng, the company’s CEO. She is one of the people in charge of the booth, along with the partners Eric Yang, Hong Ming and Jane Zheng.
BOMBER
It presents a 100% up-to-date product line that brings the best in audio technology, says the company’s president, Gustavo Vieira Lemen. “The products have differentials that are not seen on the market, with exclusive designs and the audio quality that Bomber has been delivering for over 30 years.” Commercial manager Manfred Lemen is in charge of the booth. In addition to him, other company representatives are at the fair to help with customer service.
BOOX
It exhibits its tablet with an electronic ink screen and Android system, says Qunbo Guan, sales manager for Brazil. “BOOX will break the limitations of traditional readers. All the products, such as Note Air3 series, BOOX GO series, Palma, Tab miniC, Tab UltraC Pro, Poke5, Page, Tab X and Mira Pro, use the Android system, which not only meets daily reading needs but also offers other options.” The sales manager is at the booth to present the products.
BOYA
It is exhibits a variety of audio equipment, including Boyamic, Omic and Boya Link, to reinforce its reputation as a relevant and innovative brand. “We are committed to quality and to the consumer,” says Li Jianwei, the company’s marketing director, who is in charge of the booth together with his team.
BRINOX
In its fourth appearance as an exhibitor, the company presents its Brinox Suprema cookware collection. “It’s the first line of ceramic-coated cookware produced 100% in Brazil. With the Coza brand, we exhibit the innovative MODO hermetic pot line, for intelligent kitchen organization, as well as the Serene bathroom line, with its distinctive design,” says Christian Hartenstein, CEO at Brinox. In addition to Christian, Alexandre Sazana, Brinox’s national sales manager, and Alexandre Debastiani, director of the Coza brand, are in the booth.
CANAL VERDE
This year, it introduces a novelty in its support line, with the Duplo Spring model. “We are also working on new models in the 2024 chair line. One example is the ARROW chair, which has a linen finish and excellent cost x benefit for retailers. I’m in charge of the booth and I’m with my team throughout the fair, available to assist retailers,” says André Nakasugui, the company’s director.
CAPINHAS NO ATACADO
The company’s main attraction at Eletrolar Show 2024 is its Shopping Club. “It’s a B2B version of a VIP Club aimed at retailers from all over Brazil. Purchases will be made 100% online, providing practicality, efficiency and access to extremely competitive prices from the main brands on the market,” says the general director, Caio Davanso de Morais, who is also responsible for the booth at the fair.
CHEVAL PREMIUM
At the 17th Eletrolar Show, it will present its brand of cell phone screens. “These products are efficient and of high quality,” says Hussein Hariri, owner of Cheval Premium. He and his team will be at the booth to meet customers and owners of cell phone repair shops.
CHINA LINK
The company is the most complete solution on the market when it comes to importing from China, says the CEO and founder Lincoln Fracari. “Our sole purpose is for you and your business to thrive through international trade. We show you opportunities, such as fairs in China, for you to meet suppliers and products.” In two lectures, the CEO provides data on the growth of imports and cases. Amanda Jacomo, events assistant, responsible for the booth. Also at the stand are Thiago Codogno, commercial manager, João Januário, head of marketing, and Sally Sepulveda, SDR supervisor.
CICLO CAIRU
In this edition of the Eletrolar Show, the company presents its complete product mix, says Marlon Furlan, the company’s telesales manager. “There are children’s bikes, touring bikes and transporting bikes. We’re also exhibiting bikes from the Pro line, rim 29, in aluminum and carbon alloy.” Marlon is responsible for the booth and retail service.
CIRCULAR BRAIN
Circular Brain is taking part in the Eletrolar Show for the first time. “We are presenting circular economy solutions for consumer electronics, such as reverse logistics, trade-in programs, end consumer engagement actions, environmental education campaigns, efficient data management, supply chain management, corporate disposal and end-to-end traceability,” says Fernando Begliomini, new business manager. He is one of the people responsible for the booth, along with Livia Santarelli, marketing manager, and the whole team.
COOPERCARGA
The company features its Logistics Operator services, with solutions in transportation, warehousing and distribution. “We also have a talk to present our differentials with a focus on ESG (Environmental, Social and Corporate Governance),” says Jamir Carlos Cordeiro da Silva, president of Coopercarga. Ester Lopes, from the marketing team, is in charge of the stand, while the sales team is responsible for customer service.
COSAN
The company is presenting water purifiers at the 17th Eletrolar Show. “There are different types of products,” says the company’s CEO, Walter Kim. He is at the stand to attend to retailers and give them all the information they need about the water purifiers.
CUSTOMIC
Showcasing a new line of products for digital devices, with comprehensive solutions for protection, customization and sustainability. “We’re excited to launch new and exclusive lines of cases for the new iPhone 16. They stand out for their unique, personalized designs and military protection certification, guaranteeing safety against drops and impacts,” says Anderson Pulz, the company’s director. It also offers a complete customization solution to protect devices. Customic also has a sustainable line, which uses recycled and biodegradable materials, reflecting its commitment to protecting devices and the environment. Juliana Herrmann, sales supervisor, is in charge of the retail stand.
DIFUNG
The main attractions that the brand is presenting at this year’s fair are the new QI2 technology, the Q12 wireless charger and the 100 W power banks. “As well as being super slim, they’re smaller,” says Stev Yang, the company’s president. He and Steven He are in charge of the stand.
DÌON
It features headphones with ANC (active noise cancellation) and ENC (ambient noise cancellation) technologies. “We offer the ultimate in technology and safety, bringing comfort when listening and speaking into the microphone. In addition, our sources stop charging when the device reaches its maximum charge, which results in greater safety,” says Lucio Telles, responsible for the brand and the stand at the fair.
DT3
The company, dedicated to developing products for the gamer market, with high quality, comfort, ergonomics, and technology, launches and values the relationship with business partners and customers. “For potential partners, we have a registration tool, a physical product catalog with QR code, scheduling of business meetings (face-to-face and/or digital), gifts and distinguished service,” says Fernando Bastos, CEO of DT3, who is in charge of the stand alongside product specialists.
DYLAN DO BRASIL
The company is presenting its complete collection of headphones, in both in-ear and over-ear formats. “These are products aimed at those looking for excellent value for money without sacrificing sound quality,” says Ricardo Cassal, marketing manager, who is also in charge of the stand. The highlight is the new DL-700 Bluetooth headset, which features active external noise cancellation, comfort for the ears and 20 hours of battery use. It will also be exhibiting solutions for wired and wireless microphones, as well as cables and connectors for high-performance audio from Roxtone. Commercial customer service is provided by director Marco Vignoli and his team: Sandra Campos, Giselle Venâncio and Regis Santos.
ELEMENTS
It brings an innovative vision, says Bruna Dias, the company’s founder, partner and commercial director, who is in charge of the stand. “We’ve prepared an experience for our resale customers to get to know our new Ventura collection in detail, from the development process to the final product. In addition, our best-selling products are on display to try out in their new versions presented exclusively at the fair.“ As a highlight, he is offering a trip on the metafigital, a gift from the company to those who come with new business.
ELETROCOMPRAS
The business platform brings competitiveness to small and medium-sized retailers. It has the largest number of suppliers and categories and an endless shelf of products. It gives retailers the certainty that there are new opportunities and choices for them to make their businesses more profitable. “Agility in online quotations, competitive costs and speed and autonomy in closing orders and delivery are some of the characteristics that put small retailers on an equal footing with the big ones,” says Rafaela Solla, IT analyst in charge of service at the stand.
ELSYS
The focus is on the new range of digital locks and the latest digital TV receiver, Satmax 6. The line of locks has overlay and concealed models and a premium finish. The new mortise model, Sax, has IP55 and the InstaShot function, which sends photos of people who interact with the lock. Satmax 6 is 100% digital and has the fastest processor on the market. It connects to most TVs via RCA and HDMI cables. It comes with an installation kit. “Elsys antennas are made from galvanized steel, resist corrosion and are protected against the effects of ultraviolet rays,” says national retail leader Luis Carlos Piton. The devices cover Ku-Band (analog signal) and digital HD. At the fair, there are special conditions for retailers.
ENERGY2U e AMAZING THING
They are launching two products and a brand at the Eletrolar Show, says Fábio Balassanian, the company’s commercial director and head of the stand. “The Power Bank 3 in 1 solves all problems when it comes to lack of power. We’re also bringing a more durable and resistant type of cable, with a modern design. To personalize your phone, we’ve launched the Amazing Thing cases, which stand out for their style.”
ESMALTEC
The company launches the new Esmaltec Ideal Line of stoves, based on a survey of consumers. It is the result of a restructuring and improvement of more modern production processes, to deliver a product of superior quality and design. Another major launch at the fair is the Inverter refrigerator range, says the company’s commercial director, Rubens Domene. “They are the first manual defrost refrigerators in Brazil to have this technology, which was previously only found in sophisticated and more expensive products. We are going to popularize Inverter technology, the variable speed compressors, by launching the product, which is the most economical in the country in terms of absolute nominal consumption. The Esmaltec ROC35 PRO refrigerator consumes just 16.5 kWh/month at 220 V. We know that economy is an important attribute for our brand’s consumers, as it leads to lower costs and lower electricity bills for families on a tighter budget.” In the booth, the commercial director attends to retailers.
EZRA
At the Eletrolar Show, it is mainly presenting EZRA, says Walter Queiroz, e-commerce supervisor. “It’s a new Brazilian consumer electronics brand. Our aim is, through innovative, high-quality products, to improve the experience of Brazilian consumers by integrating our products into their daily lives.” On the stand, Leonardo Lu leads the team that serves all the retailers.
EZVIZ
EZVIZ is taking on a unique and aggressive moment in the Brazilian market, says Raul Arakaki, e-commerce and marketing manager. “We will be a future powerhouse in digital locks. We’re already leaders in Wi-Fi cameras.” Raul is in charge of the company’s stand at the fair, and Wagner Gomes is in charge of retail services.
FAM
Exhibitor since 2019, FAM presents new models of headphones with 40 hours of battery life. “We’re also exhibiting new speaker models,” says Anderson Schimidt, COO at the FAM brand and one of the people in charge of the company’s booth at the 17th Eletrolar Show.
FISCHER
The company brings news and exclusive launches to the Eletrolar Show, says Karin Fischer, the company’s commercial and marketing director. “In addition, visitors will be able to check out all of Fischer’s product lines, experience virtual reality and, of course, taste the gastronomic delights prepared by our gourmet chefs, Ana Chapela and Sérgio Lopes. It will be a special moment for the brand and certainly a surprise for our customers.” Fischer’s booth will have a large part of the sales team, national leaders and the trade and marketing team, all ready to welcome customers.
FP IMPORT
The company brings several launches. Among them, Transformers, with a 1 Din and 2 Din automatic rotating image screen; Tesla, with a 9.7″ screen; Máximus, with 4 + 64 GB memory, HD digital sound system and OLED screen; and a reversing camera, 4K standard and the dynamic line model. “We have a complete range of multimedia with bezel, harness and CAN network, as well as automotive products such as MP3 radio, MP5, streaming box, LEDs and reversing sensors,” says Rodrigo Luiz, the company’s managing partner, who is in the booth with his sales and technical support teams.
GOAR
The company offers a wide variety of air conditioning solutions, from powerful and quiet fans to modern and efficient air conditioners. “This variety meets the diverse needs of our customers, demonstrating our ability to offer customized solutions. Among the differentials of our products are cutting-edge technology, guaranteeing superior performance, energy efficiency, modern and functional design and durability and robustness, factors that not only attract new customers but also strengthen our position in the market,” says Jordan Dal Moro, the company’s commercial director, who is also responsible for the booth. He and his team serve the retail.
GORILA SHIELD
The brand presents product innovations in its booth and launches the Ultra Safe film, which comes with a six-month guarantee against screen breakage. It is also exhibits the Ultra Safe cable, with a six-year guarantee. “Our committed team is ready to welcome friends and visitors to learn about our innovations in a warm and pleasant space, where they can take part in the interactive attraction with a prize draw,” says Isabel Silva, commercial manager and responsible for the booth.
GREE BRASIL
At the fair, the company launches another product for the refrigeration sector, the 1 Way Cassette, with superior performance and a discreet design that blends into any environment. It is equipped with an intuitive LED display and a system that offers precise temperature control. It has 3D ventilation, an air renewal system and anti-corrosion protection. “The 1 Way Cassette represents our continued dedication to providing innovative air conditioning solutions that meet the needs of modern consumers, combining energy efficiency, exceptional performance and elegant design,” says Carlos Murano, Gree’s commercial director, who is in charge of the booth. At the fair, the other brand’s novelties include a portable dishwasher, a pool heater and a commercial purifier.
GRUPO DANX
The company has several new features. Among the main ones are the INOW electric bikes, says Danilo Fonseca, CEO at the Grupo DANX. “We are bringing a new style of urban mobility with the INOW brand, which is already present in several Brazilian states. We are certain that electric bikes are emerging as a promising solution to the challenges of traffic in big cities. As cities face growing problems of congestion, pollution and lack of parking, e-bikes offer a practical, ecological and economical alternative to daily transportation.” A large team, led by Bianca Barboza, operational director, is at each of the booths to make each visitor’s experience as interesting as possible.
GRUPO AYRES
At Eletrolar Show 2024, the Grupo Ayres highlights innovations and products from its HiFuture, Forward and Devia brands. It presents the latest in technology and premium accessories, with a focus on quality and design. All its products are approved by ANATEL. “We’re excited to show visitors how our solutions can boost the growth and efficiency of their businesses,” says Renato Junior, marketing director. At the booth, the group’s CEO, Bruno Mendes, welcomes retailers.
GRUPO LEONORA
The group’s main attractions at the 17th Eletrolar Show are its licensed lines. “For example, Hello Kitty, Harry Potter, Looney Tunes and the launches of SONIC and the collab with FINI,” says Bruno Astolfi, general brand and product manager. He is responsible for the company’s booth at the fair. Together with his team, he serves the retail.
GRUPO TIMBER ECOFLOW
The company presents innovations to meet the energy needs of the home. Its mobile power stations keep household appliances running during power outages or blackouts. It also exhibits the River and Delta lines, and solar panels for sustainable recharging. “Delta Ultra is the most anticipated launch of the year. It offers output from 7.2 kW to 21.6 kW, a capacity of up to 90 kWh, three inversions, 15 batteries and solar input from 5.6 kW to 16.8 kW. It has an LFP battery and an online UPS with a transfer time of 0 ms,” says Marília Alberti, marketing coordinator for the Grupo Timber EcoFlow. The EcoFlow DELTA Pro Ultra is a residential energy backup system for long interruptions and daily use. It has a capacity of 6 kWh, an output of 7,200 W and a solar input of 5.6 kW. Perla Saldanha, head of the Timber Group’s events department, is in the booth.
GRULPO WOLI
For over 21 years, Wagner Oliveira, the CEO at Grupo Woli, has been delivering retail solutions through technology. At ES, they present a complete infrastructure to connect businesses to profitability opportunities. “Our solutions include incentive and promotional campaigns such as prize trucks and digital scratch cards, cost x benefit services (SVA), e-books (with tax immunity), antivirus, and healthy living combo (e-book, fitness app, and telemedicine), as well as sales training with AI-based chatbot. Woli Hub, with an end-to-end solution, helps entrepreneurs enhance results easily and quickly. At the booth, Thaís Sena and Gabriela Martins welcome the retail sector.
GUZZINI
For over 110 years, the Italian brand has been producing exquisite pieces for the table, kitchen, and decoration. At the fair, it launches the Guzzini tableware collection, with products in melamine, porcelain and surgical steel cutlery. “With it, gift and houseware retailers can use a single brand to provide a complete table setting,” says Fernando Perfeito, commercial and marketing director at Brazil Electronics. Two more novelties: the Cutlery collection, with cutlery made from austenitic stainless steel 304 and 420, resistant to corrosion and oxidation, and a complete range of plates and dinner dishes in three different designs with Mediterranean DNA – Blue, Flower & Lemon and Fusion. In the booth, it presents a commercial policy that allows for a regional offer of the main collections combined with showcase actions.
HAIZ
The company presents product innovations with advanced technologies such as artificial intelligence, IoT and automation, as well as the latest CCTV technologies, which include high-resolution cameras, facial recognition, real-time video analysis and integration with intelligent security systems. “These novelties have the potential to boost retail sales by improving the customer experience, increasing operational efficiency and meeting demands for responsible business practices,” says Joana Darc, commercial manager who leads the service team in the booth.
HÄNDZ
The company, which manufactures its products using sustainable materials, presents over 10 new releases at this edition of the Eletrolar Show. “We also have a surprise for our customers visiting us. I’m at the booth to assist everyone,” says Rodrigo Lacerda André, the CEO of the company. Aryane Motta and the sales team are also available for assistance.
HAVIT
Havit is present at this year’s fair with its H2002E Pro headset models for gamers. “We also exhibits the H655BT, a wireless headset with active noise cancellation and up to 76 hours of music,” says Yolanda Lu, international sales manager.
HAYAMAX
The company, which has been on the market for over 50 years, offers brands that provide high profitability for its customers. As the exclusive importer of Toshiba (batteries), Fortrek and ThunderX3, and the official distributor of Philips, JBL and Duracell, it offers a wide range of products, says Willian Martins, commercial manager. “We’re ready to serve visitors in the best way at the booth E30. Come and visit us and find out how we can help you.”
HEYLI
At the Eletrolar Show, it showcases portable speakers, including the HY2304, HY1106 and HY1168 models. “One highlight is the HY1093 model,” says Joey Wang, the company’s president. He is also responsible for the booth and for serving retailers.
HONYAN
Aimed at both retail and wholesale technical assistance, it is at the fair in partnership with JCI. In its booth, it gives short talks to professionals in the field about techniques for using products and managing mobile phone technical assistance. The people in charge of the booth are the owner, Huihong Chen, and the general manager, Lisa Wang, who attend to visitors
HOOTEL INTERNACIONAL LIMITED
The Dram and SSD factory, which are key components in computing, is located in Guangdong and works with OEM and ODM. “We guarantee high quality, competitive prices and the best service,” says Carson Liu, the company’s commercial director. He will oversees the booth during the four days of the Eletrolar Show.
HPRIME
The brand has reinforced its Tech and Protect positioning, strengthening the protection line and increasingly investing in new technology solutions. “We’re excited to present our HPrime TAG locator, approved by Apple and Anatel, which offers a differentiated experience to all users, expanding access to this type of device for both retailers and end consumers,” says Felipe Almeida, the company’s director in charge of the booth. HPrime also develops new products related to protection, delivering more innovation to its partners and ensuring profitability and quality.
HREBOS
At this year’s Eletrolar Show, its main attraction is the launch of the premium line. “It’s made up of high-tech products with a sophisticated design to meet the needs of customers who require accessories of a quality comparable to their top-of-the-range devices. In addition, we are presenting solutions for customers looking to personalize products with their brand,” says Marcelo de Paola, Hrebos’ commercial director in Brazil and responsible for the booth.
IDERIS
Ideris is a complete integration hub, providing integrated solutions that connect all ends of the business. “Our platform is designed to facilitate the management of different sales channels, stocks, logistics and customer service, guaranteeing a smooth and efficient operation,” says Tiago Correa, the company’s commercial manager. He and his sales team are at the Ideris booth, in the Arena E-commerce & Services space, where they will be attending to those who want to find out more about the integration hub for marketplaces and online sales.
IKARAO
The company presents the smart speaker for parties and the two-in-one karaoke player: “Both include two wireless microphones and also feature automatic charging and a rotating tablet,” explains Joana Tse, Ikarao’s sales manager, who is serving retail at the booth.
IMENSO
The company exhibits a new line of audio products, including headphones, speakers and surround sound systems, with cutting-edge technology for an immersive sound experience. At the Eletrolar Show, visitors can try out the products at demonstration stations. The company also presents its personalized sound equalization technology, meaning that each user adjusts the audio according to their preferences. “We also show how our products are made with environmentally friendly materials and responsible processes. Everyone is invited to visit our booth,” says company director Yifeng Jiang. Vania Dias, sales manager, is also serving the retail customers.
IPC
The company highlights the range of extractors, vacuum cleaners and high-pressure washers, products recognized for their efficiency and durability, says Thiago Souza, sales and marketing manager. “In addition to these consolidated products, we are presenting our new LITE range. Designed with the end consumer in mind, it combines high productivity, exceptional quality, robust durability, and an affordable price. We believe that the expansion of our product range will mark a new chapter of success and innovation in the market.” The executive will be at the booth, along with commercial managers Nilson Souza and Marcelo Santos.
I REST
Exhibiting at Eletrolar Show for the second time, I Rest highlights its massage chair. “Our goal at the fair is to connect with distributors for our products in Brazil,” says Tim Liu, project manager of the company, who handles retail inquiries at the booth.
ITATIAIA ELETRO E MÓVEIS
The company, which has steel and wood kitchen furniture, stoves, cooktops, fryers and electric pans, sandwich makers and portable grills, is presents many new products. The highlight is the induction cooktop, which allows food to be heated more quickly and efficiently, reducing cooking time. “It offers precise temperature settings and timers, as well as features such as automatic switch-off and safety locks,” says Robson Sampaio, Itatiaia’s commercial director. It also launches six models of air fryers, which vary in power and capacity, up to 12 liters, and work as an oven, grill and dehydrator. The 360° air circulation technology ensures even cooking and crispy food, reducing the use of oil.
JISULIFE
The company presents technical portable fans. “We invest a lot in innovation, which has resulted in the development of a patented high-speed, energy-saving motor,” says Li YiFan, sales manager, responsible for retail service. The company, which has more than 20 million customers worldwide, leads the way in retail sales of portable fans on Amazon, Shopee and Lazada. At the fair, it exhibits its innovations and wants to connect with distributors and resellers.
JOOMPRO
JoomPro, a B2B import solution from China, launches the first cross-border catalog exclusively for the Brazilian market. It enables retailers to access over 4 million items from approximately 77,000 registered Chinese suppliers, including products for both industry and retail such as raw materials and industrial machinery. With a secure and user-friendly interface, the catalog allows small and medium-sized entrepreneurs to browse product options, assess preliminary purchase prices, shipping, and import costs, and request a quote through registration on the JoomPro website. “The company is the first in Brazil to offer such convenience and plans to invest $50 million over the next five years,” says commercial leader Pedro Rocha.
JWCOM SMART
At the 2024 Eletrolar Show, the company launches the JWCOM SMART modular platform. “We’re also presenting new products in the smart home range,” says the company’s director, Fernando Xu. He is responsible for the booth and for serving retailers.
KAIDI
At the 17th Eletrolar Show, the company will exhib its new brand, KDPAN, says Eliseu Chang, the company’s commercial manager. “With strong recognition in the market, we want to expand our brands, seek out new partnerships, increase the number of customers and build lasting relationships.”
KAKIA
At the fair, the company presents to its customers exclusive, modern, high-quality tools and equipment, says Victor Dong, president at Kakia and responsible for the booth during the four days of the event. “These products are ideal for electronics technicians in general, guaranteeing cutting-edge technology, innovation and efficiency in their activities,” he explains.
KINGCLEAN
In this edition of the fair, the company highlights several products. “Among them are a vacuum cleaner, a floor cleaner and an electric mop, all cordless, a water purifier, a BLDC hair dryer and a fan,” says Nate Yang, marketing director for the Americas. Lily Zhang and Jasmine Zhou are in the booth to assist retailers, as well as Nate.
KM CARGO
The company presents at this year’s Eletrolar Show, advanced logistics technology, customized solutions, innovation in secure cargo, efficiency in air transport, sustainability and innovation. “We are constantly expanding our sustainable initiatives, including reducing carbon emissions and logistics practices that minimize our environmental impact,” says Mauro Pavan, commercial director, who is responsible for the booth together with Cibele Stern, from the marketing department.
KNUP
KNUP is an integrated trading company that has a large sales domain in the electronics segment, including computer, gamer, security, automotive and general electronics. “Our products are always innovative and classic,” says Yifeng Jian, director of the company, which stands out for its customer service. He is at the booth to welcome all retailers, alongside Luciana Duvanel, administrative assistant.
KODAK
The iconic photography brand exhibits 2-in-1 Kodak Mini Shot Retro instant cameras. Its distinguishing feature is its dual functionality: digital instant camera and Bluetooth cell phone photo printer. It will also exhibit the Mini Retrô Bluetooth cell phone photo printer line, with lithium battery, and a line of Kodak brand digital photo frames, 7″ and 10″, for the bench, and 23″ and 25″, for the wall, with Wi-Fi interface. “The product brings photo memories into the home. Now, with the added advantage of showing animated videos and photos”, says Fernando Perfeito, commercial and marketing director of Brazil Electronics, an importer specializing in traditional brands, which brought Kodak back to the country. He invites the trade fair public to visit his booth to find out about the latest in instant cameras.
KONKA
At the 2024 Eletrolar Show, the company will present many products. “The main products on display are television sets, refrigerators, air conditioners, dishwashers, washing machines and freezers,” says Kobe Liao, Konka’s general manager. He oversees the booth and is ready to assist all retailers.
LE SON
The company exhibits a wide range of products, reflecting its expertise and commitment to excellence, says Aguinaldo Rodrigues, the company’s CEO. “Visitors will see our latest innovations in the automation and soundproofing lines, as well as our car audio products. And, of course, our traditional line of professional microphones, produced domestically, tweeters and needles, highlighting our evolution.” The company has attractive commercial conditions for retailers and e-commerce and is ready to negotiate. Maria Aparecida Caetano, sales manager, is in the booth to assist retailers.
LUCKY AMAZONIA
Exhibitor at the Eletrolar Show for the second time running, Lucky Amazonia’s main attractions are its power inverters and solar panel charge controllers. “During the four days of the fair, the people in charge of the booth are the company’s CEO and his sales team,” says Sandy Jin, manager at Lucky Amazonia.
MAGIS5
The company two products. One is the Hub Magis5, classified as the most comprehensive integration and automation tool by Brazil’s leading e-commerce platforms and marketplaces. “On a single platform, you can create ads and bundles, price products by calculating profit margins, issue invoices, manage shipping with matching labels, and monitor sales and inventory metrics,” says Claudio Dias, the CEO at Magis5. Thinking of the entire ecosystem, they also launch Magis Gestão. It’s an ERP that can manage both e-commerce and physical stores. To serve the retail sector, present at the booth are the CEO Claudio Dias, the acquisition director Henrique Paschoa, the sales manager Lucas Marani, and the marketing manager Milena Modesto.
MAXIMIDIA
At the 2024 Eletrolar Show, its main attractions are accessories for cell phones, as well as sound and computer products, says Sagar Jamnani, the company’s marketing manager. “I’m in charge of the booth on all four days of the fair,” he says.
MIMO STYLE E ZIPPY
The company is proud to bring a range of products to the fair, from high-performance cookware in the Mimo Style line to children’s electric cars in the Zippy line. The Mimo Style pans are diverse in design and technology and are among the top three references for these products, says marketing manager Luciana de Camargo. “The Black Rock and Isa Scherer lines can be used on gas, electric and glass-ceramic stoves. They are easy to clean and free of components that are harmful to health,” says Luciana. Zippy’s range of children’s electric cars features F1 models licensed by McLaren and Aston Martin. The marketing manager and Orlando Oliveira, sales manager, are in the booth to serve retailers.
MINI ANGEL/SANLIDA
The company displays a mixer, soda machine and blender, among other products. “At the Eletrolar Show, we hope to contact new customers and close orders,” says Nikki Wei, senior sales manager, who is at the booth to serve retailers. The company is taking part in the fair for the second time.
MINIMEN
The company showcase three models of surveillance cameras for homes and commercial establishments, which use the YouSee system. “With an IP66 protection rating, they are designed to operate outdoors, as they can resist adverse weather conditions,” says the company’s director, Hongyu Yang. They also have night vision capabilities using infrared technology, motion detection and alerts for suspicious activity. All features are easily controlled and monitored via an app. In the booth, in addition to the director, Grazielle Sanchez, commercial director, and Fanhui Wei, sales consultant, are attending the retailers.
MODERNA TECNOLOGIA
The company debuts at this year’s fair. “The company is a market leader in the Anatel certification segment, as the OCD that certified the most electronic products in 2023 and 2024. It has differentiated service and support, as well as providing knowledge of what Anatel certification is, its importance and benefits for importing and marketing products in Brazil, and what problems we can solve with our eight years of experience, 120 satisfied customers and more than 2,500 certified products,” says Ademir Barbaro, business director. At the booth, the sales team is ready to answer any questions. There are several gifts for visitors.
MONDIAL ELETRODOMÉSTICOS
The company has great news and is ready to surprise at the Eletrolar Show. It has three booths: one dedicated to small appliances, another to white goods and the third to electronics. It is confident that the novelties will have a significant impact on visitors. On the days of the event, the booths will also be visited by Mondial ambassadors Rodrigo Hilbert and Juliette Freire. “This further strengthens our brand’s connection with customers. This initiative aims to create an engaging and memorable experience, bringing Mondial closer to its customers in a unique way,” says the company’s co-founder, Giovanni M. Cardoso, who is at the booth welcoming retailers. He is joined by area directors, commercial managers, key accounts, representatives and the trade team.
MORELLI
The company showcases innovations and sophisticated lines, with high quality materials. Highlights include the gourmet stoves equipped with a refractory brick oven base for even heat distribution and a built-in grill for a perfect finish on food, among other functions. “We offer a wide range of products to meet the different needs and preferences of retailers. Our products are competitively priced, guaranteeing excellent value for customers,” says Zamir Mendes, international marketing manager, in charge of the booth. He and the Morelli team, the commercial manager, Juan Pablo Garcia, and the managing partner, Ricardo Nicolás Morelli, are available to assist retailers and provide all the information about the products.
MOX DOTCELL
The company launches more than 100 products at the 17th Eletrolar Show, including mini systems and speakers. “We are also presenting new models of rechargeable batteries, a category in which we are the market leader,” says Hassan Ali Abdallah, director and CEO at Mox Dotcell, who is in the booth to assist all retailers.
NLG COMEX
With more than 20 years dedicated to foreign trade, NLG offers innovative solutions for businesspeople, entrepreneurs and retailers who want to enter the world of import and export, says José Olacyr, NLG’s administrative and commercial manager. “We have simplified logistics solutions and make the import and export process more efficient.” Customers who close deals at the fair will receive exclusive gifts, and visitors will have the chance to take part in lotteries. Fernanda de Souza Paulo, a commercial specialist, is at the booth. She and her team serve all interested parties.
NOVA DIGITAL
There are many new products in its booth. “Our number of product launches at this event is unprecedented,” says Alex Lee, the company’s director, who oversees the booth along with his team of collaborators. Among the products are devices to make the home completely intelligent, from indoors to outdoors, and many other items in the security segment.
OBLI
The accessories that OBLI presents at the Eletrolar Show are synonymous with innovation and profitability for retailers in the smartphone sector, says Lucas Ferreira Barbosa, the brand’s founder. “We believe that our products play a fundamental role in retail, because they offer innovative solutions that help companies stand out.” Lucas and his team are in charge of the booth.
ONE SAFE
The company presents its high-resistance protections for the iPhone’s screen and camera and launches its case, with a four-month guarantee on the back. “At the fair, One Safe raffles off R$10,000 in accessories among the shopkeepers collected,” says Felipe Guimarães, the company’s co-founder. He shares his know-how in the smartphone business at the six MeuCelular.com stores and at the Eletrolar Show booth, along with his team.
PAYJOY
The company presents its credit product, whose main objective is to promote financial inclusion for the unbanked public. “We are a fintech that, in partnership with national and international retailers, offers fast, easy and uncomplicated credit for people to pay for their new smartphones in installments. As well as taking on all the financial risk, we enable stores to start making sales to a previously underserved public and, consequently, increase their turnover,” says the commercial director Rafael Miranda. He is at booth for the service, alongside Camila Oliveira, marketing manager, and Luiz Santos, commercial manager.
PEINING
The company Introduces a series of innovations that have the potential to boost retail sales, says Danilo Goes, the company’s manager. “We offer high-quality products with a refined finish, safety solutions that protect electronic devices from electrical surges, headphones with advanced features for noise reduction and audio clarity, and versatile electronic accessories.” Peining has expanded its range of electronic accessories to meet the diverse demands of everyday life, which includes everything from cables and chargers to smart solutions for the connected home.
PEJE
The company exhibits for the first time and presents its entire line of wellness products. There are options for waterproof fitness smartwatches, for everyday use, with a variety of functions to help with sporting activities,” says Jinhe Zuo, the brand’s owner. Together with his team, he is the main person in charge of the booth.
POLO CLIMA
In its debut as an exhibitor at the Eletrolar Show, Polo Clima launches portable evaporative air conditioners. “The products are 100% national,” says Daniel Andreati, the company’s partner-owner. He is in charge of the booth, where he presents the products’ attributes to retailers, including their low energy use.
PONTONET
The company presents the Omnichannel Service Platform, which revolutionizes after-sales customer service, says José Adelmo Soares de Mello, the company’s director. “With multiple contact channels, including video, email, WhatsApp, chatbot, Telegram, voice channel (IVR), social media and Reclame Aqui, we guarantee that each customer feels heard and valued. It’s a personalized and integrated experience.” Another highlight is Enhanced After-Sales Management, which takes care of all after-sales needs in an integrated manner. It offers fast solutions through logistics, a product repair hub, fulfillment and B2B/B2C sales and service channels. The director and Rodrigo Negri, Walter Voss and José Roberto Musa serve the retail.
POTENCIAL SUPRIMENTOS
The main attractions that Potencial Suprimentos is presenting are what everyone seeks at a trade show as significant as Eletrolar Show, says Thiago Morales, the commercial manager, who is also responsible for attending to visitors at the booth. “They are opportunities for profitable business deals, partnerships with a win-win concept, and products well-received in online commerce, meaning those with potential for scale that companies can add to their portfolios.”
PRAXIS ELETRODOMÉSTICOS
The company launches a revolutionary, disruptive and patented dishwasher, fruit and vegetable washer, the result of major investment in market research and the development of 100% national technology. Another launch is the portable clothes dryer with digital panel. It is also presenting its revamped range of washing machines, centrifuges and air conditioners. “We believe too much in the potential of the Eletrolar Show and that’s why we decided to launch these products at the fair,” says Marcello Cominatto, CEO at Praxis Eletrodomésticos. The commercial and marketing manager, Denis Fornari, is directly responsible for the company’s retail, wholesale, e-commerce and export services.
RCA
The company is relaunching in Brazil, at this edition of Eletrolar Show, the iconic American brand. For over 100 years, RCA has been innovating in home entertainment equipment. At the fair, they are presenting, for the first time, their range of Smart TVs, from 32’’ to 70’’, and the new line of audio products, from blue speakers to soundbars. Other novelties are also at the booth, managed by Bruno Esteve, product, and branding director at RCA. He is the one who serves the retailers.
REALCE
At Eletrolar Show 2024, it presents launches that comes to strengthen the brand. “We’re also relaunching redesigned products, with new configurations,” says Danimar Michels, Realce’s national sales manager, who is in charge of the booth at the event. He and his team will be available to meet retailers and show them all the new products they have prepared for this year’s fair.
ROCKSPACE
The company highlights the brand’s line of efficient and intelligent solutions, which enable shopkeepers to offer their customers protection and customization of mobile devices on demand. “We also present a line of premium accessories, with modern and technological products that bring incredible solutions to make everyday life easier,” says the director Hicham A. Hamze. At the Rockspace booth at the fair, the retail service is provided by Leandro Ferreira, sales manager, and Luana Azaia, marketing coordinator.
SAFEWELL
The company highlights the E9000E line of smart safes, with biometrics, which register up to 20 fingerprints, says Marcos B. Sasson, commercial director of the company. Sasson, the company’s commercial director. “The products have a touch screen panel, interior lighting and a 9 V battery input for emergency power. They are also carpeted inside.” Marcos himself is in charge of the booth, along with his sales, after-sales, logistics and technical assistance teams. There are demonstrations and also a raffle for a state-of-the-art safe among visitors.
SELOVAC
With 54 years of tradition in its field, the company showcases the new Selovac NEO line of vacuum sealers and sous vide circulators, compact products that optimize kitchen countertop space. They feature high vacuum power and cooking performance. The sealers preserve food from three to seven times longer than conventional methods while maintaining freshness and juiciness. The circulators preserve flavor, texture, and nutrients. “With the launch of our e-commerce platform, consumers will also have access to essential supplies such as plain and textured bags and rolls. Visit our booth to experience our new line,” invites Luis Augusto Pinheiro Souza, head of e-commerce at Selovac.
SILHOUETTE BRASIL
The company features the latest innovations in cutting and personalization machines, such as the Silhouette Cameo 5, from Silhouette Brasil, along with advanced technologies from xTool and Mimo Crafts, says Philipe Matos, the company’s commercial and marketing superintendent. “These solutions not only bring unlimited possibilities for creating personalized projects, but also deliver the highest technology combined with finishing resources, adding value to retailers’ products,” says Pedro Martins, CEO atf Silhouette Brasil. He and his team will be available at the booth to share insights, demonstrate products and discuss business opportunities with visitors to the fair.
SOLEUSAIR/ RAUFEE
The company exhibits a series of high-speed hair dryers. “Their features set them apart from normal products,” says Larry Lam, the company’s CEO, who is in the booth to serve retailers. Soleus Air is also presenting a humidifier and air purifier for cars.
SOLID IMPORTAÇÃO
This year, it opens space for its main brands, which are represented exclusively in Brazil. It is exhibiting new products for the office market and reinforcing the options in all niches of the gamer segment. “At our booth, partners, resellers and interested parties get to know the range of products that Solid serves, such as peripheral lines, computer cooling and other technological items,” says Rony Uemura, the company’s commercial director, who is also responsible for the booth at the Eletrolar Show.
STAR GLORY
The company brings four brands to the fair, says Arun Mahbuban, head of sales and marketing, who also serves the retail. “We’re presenting Westinghouse, with household appliances, Kodak, with consumer electronics, Blaupunkt, with household appliances and kitchen fans, and AGFA, with consumer electronics.”
SYMPHONY
Headquartered in Palhoças, Santa Catarina, and with an office in São Paulo, Symphony presents 15 models of high-capacity air conditioners, ranging from 80 to 125 liters. The products, which air-condition and humidify the environment, have efficiency as their main characteristic and are ideal for hot, dry regions. So far sold to specialized customers, the products will also be available in retail. “We want to increase our capillarity in Brazilian retail and reach states like Mato Grosso, Goiás, Piauí and Maranhão, whose climate is hot and dry,” says Tiago Piton, commercial director, who oversees the company’s booth at the Eletrolar Show.
TECTOY
One of the leading electronics companies in the Manaus Free Trade Zone (Amazonas), the TecToy presents innovations in products, commercial automation equipment, and payment solutions, considering all market trends such as Pix and facial biometrics. It expands its computer line with the Tectoy Tablet Neo. It runs on the Windows operating system, with a cover and keyboard as optional accessories, providing functionality like a notebook, with or without the keyboard. “Eletrolar Show is the first event for retailers to explore the Zeenix product line, consisting of gamer hardware and accessories. The company’s return to the gamer world is coming back strong,” says Cristiano Silva, the commercial director. He and the national manager Bruno Escudeiro welcome visitors at the booth.
THUNBEROBOT & MACHENIKE
Highlights the new trends in the gaming market and its best-selling champions,Thunderobot & Machenike. At the booth, it offers a dedicated structure for serving retailers and distributors, facilitating registration, negotiation, and billing. “We have exclusive offers for new partners, with special payment terms and discounts for orders placed at the fair. It’s a pleasure to welcome everyon for a productive discussion and to finalize great deals,” says Emerson Lima, country manager Brazil – Haier, responsible for the booth. He and his team are available to assist retailers and distributors, presenting significant opportunities with the company’s products.
TOKLAR MÓVEIS
The company distributes imported office chairs. At the fair, they it showcases selection of these products designed to provide more comfort and enhance productivity at work. “TokLar sells these products to retailers, who will then resell them to consumers,” says Anderson Beloto, who leads the customer service team.
TOLEDO AMBIENTAL
“Brings environmental solutions for reverse logistics and final disposal of industrial leftovers and products after their useful life to the industry and major retailers,” says Alex Kanegae, vice president of the company, who is leading the booth. “We present market solutions for all types of metallic and electronic materials from industrial sources, as well as obsolete electronics and appliances.”
TRAMONTINA
“Tramontina offers a unique experience for visitors in its first appearance at Eletrolar Show. It features a guest chef who will prepare live delicacies using and showcasing Tramontina products. Additionally, it presents a wide range of items, ranging from household utilities to tools, providing various solutions for the home appliances segment. “It’s an unmissable opportunity to get up close with the quality and innovation that the company offers” says the manager Jones Zianni, who is responsible for the booth. To serve retail needs, managers Antonio Perera and Rui Zignani are also present, alongside the entire sales team.”
TS SHARA
“The manufacturer is showcasing its line of uninterruptible power supplies (UPS) for home office & home student applications, as well as UPS for CCTV camera circuit protection and UPS for automatic gates and access controls,” says Pedro Al Shara, the CEO of the company. “Among the new releases are PDUs, autotransformers, UPS units, and line filters featuring remote control of outlets via an app and full compatibility with Alexa and Google Assistant.” The CEO welcomes retail visitors at the booth.
UGREEN
At the Eletrolar Show, the company presents its new 3-in-1 25W portable charger, which offers full charging for Apple devices: iPhone, Apple Watch, and AirPods. “With MFi certification, the charger provides a faster and safer charging experience,” says Eduardo Chen, the sales manager, responsible for the booth. The brand also showcases the Nexode GaN charger line, equipped with an intelligent power distribution system, ensuring safety against overheating, overloading, and overvoltage.
ULEFONE
The high-tech company, known for its design, research, and development, showcases smart products and peripherals. “At Eletrolar Show, we primarily exhibit our latest innovations: Rugged phones and tablets, along with a variety of new smartphones and smart wearables,” says Xiong Xinan, COO of the company. He is responsible for the booth and leads the sales team catering to the retail sector.”
ULTRAAR
“It showcases its 100% nationally manufactured evaporative coolers, including the Ultra 80 Plus, Ultra 55 Plus, and Ultra 80 Double with two WEG motors. “These units reduce ambient temperature by up to 12 degrees Celsius while improving air humidity, playing a crucial role in virus spread prevention. They also stand out for saving up to 95% on electricity bills compared to air conditioning units. We take pride in our pursuit of excellence and commitment to ensuring customer satisfaction,” says Diego Narzetti, the sales supervisor and one of the booth representatives at the fair.”
USAMS
“It presents a series of attractions that reflect its commitment to innovation, quality, and exclusivity. “This year, we inaugurated a branch in Brazil, which provides greater efficiency, security, and logistical agility to the market. Our goal is not only to showcase our products but also to reinforce our commitment to the Brazilian market, thus promoting stronger connections with our customers and partners,” says Rafael Sampaio, commercial director of the company, who, along with his team, is at the booth to serve retail.”
VENTIMAIS
“Ventimais is presenting at Eletrolar Show its line of residential fans,” highlights Antonio Luchtenberg, director of the company and responsible for the booth, along with his sales team during the four days of the fair. “Our products aim to meet customers’ needs with the best cost x benefit ratio.”
VENTION
The company brings many innovations says Vanessa Bao, the country manager, especially GaN chargers and True Wireless headphones with Bluetooth 5.3. “We believe that phone accessories can help increase retail sales, as everyone who owns a device needs these products. We aim to contribute with reliable and affordable products. We think the future of retail is promising and full of opportunities. We need to provide more innovative and affordable products to our customers while enhancing their shopping experiences by leveraging available technologies. We will increasingly offer good products in electronic accessories, especially for phones.”
VENTTOS ELECTRONICS
“The company, located in the Manaus Free Trade Zone (AM), has a portfolio of electronic products that includes numerous items such as motherboard panels, microwaves, air conditioners, monitors, and security cameras. ‘We specialize in manufacturing OEM electronics, and our presence at the fair aims to demonstrate how a private label strategy for large retailers can significantly increase business profitability,’ says Luciano Benitah Barros, founder of the company, alongside his partner, Antônio Carlos. Among the main advantages are cost reduction, tax incentives, customization, quality, design, market differentiation, and rapid product launches, enabling quick response to trends and adapting to demands.”
VERY RIO
“The company focuses on high-quality phone cases that not only provide basic protection functions but also emphasize a premium experience in terms of materials, design, and functionalities,“ says Nilde Huang Lei, supervisor at Very Rio and responsible for the booth. “Choosing a high-quality phone case enhances device protection and showcases the individual’s taste and style.”
WAKE
“It showcases its ecosystem of integrated solutions. Wake is a technology company providing digital solutions for retail and industry, focusing on serving medium and large businesses. ‘We are capable of digitally building and managing the entire consumer journey, from attraction to customer loyalty,’ says André Viana, the commercial director. It operates through three interconnected verticals: e-commerce platforms (Wake Commerce), behavioral experience platforms using actionable data (Wake Experience) and connecting brands with digital influencers (Wake Creators). The director is at Wake’s booth in the Arena E-commerce & Services space to assist all attendees.”
WAVEONE
“For over 30 years in the national market, WaveOne is a leading company in professional audio and automation. At the fair, it presents the entire portfolio of its consumer audio line, which includes soundbars, Bluetooth speakers, tower Bluetooth speakers, headphones, Bluetooth earphones, and gaming headsets,” says Fernando Alves Jr, executive director and one of the booth managers. “We have major innovations across all product lines and offer a unique experience at the fair.” Partners and clients are welcomed by teams from technical, after-sales, product, pricing, and sales departments. The sales executive Juliana Fenali is responsible for serving retailers.
WEI IMPORT
“It brings a series of attractions that highlight its expertise as an importer of products from China, specializing in serving the e-commerce market. ‘We present a detailed overview of our operation, from product selection in China to efficient delivery to customers. We also showcase a variety of high-demand items in the digital market, as well as trends,’ says Rodrigo Tsai, CEO of the company, who is also responsible for the booth.”
WHIRLPOOL
Through the brands Brastemp and Consul, Whirlpool showcases products that offer performance, innovation, and technology. There are refrigerators, range hoods, cooktops, ovens, microwaves, dishwashers, wine fridges, beer fridges, washers, stoves, freezers, and mini fridges. “We bring a unique booth for both brands, showcasing products in the Brastemp and Consul kitchens, along with an Instagrammable space for visitors to record their presence. It’s a year of great innovations for both brands,” says Eduardo Akira, senior sales director at Whirlpool. The booth is represented by Compra Direta Parceiros, the official sales channel for the Brastemp, Consul, and Kitchenaid brands, offering original products and spare parts with special conditions to retailers. Whirlpool is also prepared to welcome small businesses interested in doing business directly with the industry.
WiWU
“An internationally recognized brand for its high-quality technological accessories, WiWU announces, during the Eletrolar Show, the opening of its first store in Brazil. It unveils an exclusive line of suitcases and backpacks designed for Apple products, combining functionality and sophisticated design. ‘Additionally, visitors to the fair will be able to check out the latest from the highly anticipated iPhone 16. We will provide a unique experience with live demonstrations and exclusive offers. Visit our booth,’ invites the managing partner Ali Amine El Zein.”
WYLIE TOOLS
“It showcases tools and equipment for electronics at the 17th Eletrolar Show. ‘We exhibit so that more customers can get to know our brand and the quality of our products,’ emphasizes Vinicius Lu, the brand representative. He is at the booth to assist retailers.”
X-ONE BRASIL
It brings innovations that demonstrate its pioneering vision in the mobile device protection market. ‘We are excited to introduce the new X-ONE concept in a unique and visionary way, raising the brand standards to a new level, says the CEO Breno França. Among the novelties is the completely revamped power line aimed at offering maximum efficiency and robust durability. It also launches protections for the latest generation of Samsung’s S line, the S24. As the highlight of the year, it presents the exclusive anti-yellowing technology, keeping the cases looking impeccable for a very extended period. At the booth, there will be mentoring sessions to empower clients and partners. The CEO Breno França and the operations director Rafael Martinez, along with a highly skilled commercial team, are available to ensure personalized service to all retail visitors.”
XAEA
“XAEA is coming to Brazil to operate in the smartphone accessories market, and Eletrolar Show is the perfect opportunity to introduce the company and its products,” says the CEO Juan Cruz Gonzalez. “We offer products manufactured with cutting-edge technology, rigorous quality control, robust materials, sophisticated design, and affordable prices, along with extensive warranties to bring more confidence and credibility to retailers.”
XIAOMI
“At the 17th Eletrolar Show, it showcases the full range of smartphones from the brand and smart devices from its connectivity segment. “At the fair, we aim to seek new partners to expand distribution in small retail, as well as share our expectations regarding the Brazilian market,” says Luciano Barbosa, head of Xiaomi’s operations in Brazil. He leads the team serving retail at the company’s booth.
YGGY
With a focus on offering consumers essential products, the company highlights its line of cellphone protection at the fair. “With the cost of devices and maintenance on the rise, we aim to ensure greater durability and reduce the likelihood of damage to mobile devices. We have launched cases, screen protectors, and camera protectors that not only safeguard the device but also have a positive impact on the environment by minimizing electronic waste disposal and reducing raw material consumption”, says Nicolas Galvão, CEO of the company, who is at the booth to assist retailers.”
Source: Eletrolar News Ed. 161
