16th ELETROLAR SHOW BEATS RECORD OF VISITORS, COMPANIES, BRANDS AND PRODUCTS
The numbers of the fair were superlative. It received over 32,000 visitors, more than 600 exhibitors and opened space for 1,500 brands and 10,000 products.
The Eletrolar Show reinforces its importance in the electronics sector every year. In 2023, it exceeded all goals. It showed the vitality and potential of the electronics industry in Latin America and consolidated Brazil as an important player on the international scene. The next edition is already scheduled. It will take place from July 15th to 18th, 2024, at the Transamerica Expo Center, in São Paulo.
This year, the fair had the participation of more than 600 exhibitors, 1,500 brands and over 10,000 products. It occupied a space of 33,000 sqm to present the novelties, from the 10th to 13th of last July, including those from Latin American Electronics and Latin American Housewares, which presented home appliances and consumer electronics products and from the household category.
At the opening of the fair, in a press conference, Carlos Clur, president at Grupo Eletrolar, highlighted the impulse that new technologies bring to the market and how companies adapt to meet demand. “5G is driving handset sales and the mobile industry,” he said. He also stated that he believes in this semester. “With the incentive of the 13th salary, the year-end holidays and Christmas shopping, the market will maintain its growth.”
The first six months of this year registered positive results for the national electronics industry, which grew 13% in sales compared to the same period last year. “If the second semester remains within the historical average of performance of the segment, we can foresee an annual growth between 4% and 6% in relation to 2022”, said the executive president of Eletros, José Jorge do Nascimento Jr.
Special spaces were also highlighted at the fair, in 2023. The Smart House demonstrated the importance of connectivity in today’s world. The presented lectures on modern logistics and its importance for business. And updated the trends, technologies, and advances of the sector. On the following pages, the reader follows the coverage of the 16th Eletrolar Show.
TCL SEMP: IMAGES THAT WORTH A LOT
The brand launched several models of TVs, monitors for gamers and air conditioners.
Committed to bringing innovation and cutting-edge technology, SEMP TCL has the Eletrolar Show as one of its main showcases for customers. “Our guests had the opportunity to experience the products before arriving at the stores and make sure of the quality of what they will sell”, said Maximiliano Dominguez, director of engineering and product TCL SEMP.
The company exhibited its new TVs with mini-LED and QLED technology, including the C845 model, 65” and 75”, with improved image. “They have 5,300 control zones, which deliver a perfect image, and the partnership with the Onkyo brand provides an exceptional audio experience”, said Maximiliano. He also bet on monitors for the gamer world, with sizes of 27” and 32”, in curved and flat versions. “They balance cost and benefit to meet the needs of gamers,” said the director.
Many other launches were presented at the fair by SEMP TCL. A highlight is the Multi Split air conditioning unit, which combines two to four evaporators in the same condenser. The brand also announced that by the end of this year, its refrigerators and wash and dryer machine will arrive in the white goods category.
MONDIAL ELETRODOMESTICOS MADE 36 LAUNCHES
It presented novelties in air fryer, blender, personal care, and ventilation.
The company has big plans, said Giovanni M. Cardoso, co-founder of Grupo MK, to which the Mondial brand belongs. “We are building a new logistics center at our manufacturing complex in Conceição do Jacuípe (BA), which will be inaugurated in 2024, expanding the production area by 5,000 sqm. The distribution center will expand from the current 34,000 sqm to 91,000 sqm. This semester, we expect to grow 56% in sales, in units. In the first six months of the year, this growth was 30%.”
At the fair, it launched the 12-liter Mondial air fryer + oven, with an electric oven, digital panel and 10 pre-programmed functions. It also launched the double air fryer, with two removable baskets, positioned side by side. It prepares two recipes with different times and temperatures, which can be programmed to be ready at the same time. Another novelty was the L-1400 glass jar blender, 1,400 W and 12 speeds.
In personal care, the Qu4tro Elementos by Juliette line, with hairdryer, drying brush, curling iron and straightening iron, was developed in a gradient tone. Called the Colors line, it has blue and pink tones. Plus, the Infra-Red line, with dryer, dryer brush and straightening iron, and the Super Turbo Crystal VTX-40 fan. “We received almost 90% of our biggest customers at the fair”, said Giovanni.
AIWA: AUDIO INNOVATION AND EXPANSION OF THE SMART TVS LINE
Brand presented 17 launches at ES.
In one of the largest booths at the fair, it exhibited its new audio and video line, with a total of 17 launches. With 65” and 75”, Smart TVs are 4K Ultra HD featured with Dolby Atmos and Vision technology, Blue Protect, Bluetooth, Google TV and voice command with Google Assistant. “Our goal is for Aiwa to grow significantly in revenues in 2024”, said Giovanni M. Cardoso, co-founder of Grupo MK, which owns the Aiwa brand.
In the audio line, one of the highlights was the Boombox Aiwa BBS-01, with 200 RS of power, Bluetooth, and the innovative 3 Way Speaker System. A processor divides the three sound channels (bass, midrange and treble), ensuring maximum power in all. It has protection against water and dust and the Energy Saving function, which guarantees the power of the stereo even if it is unplugged.
Other highlights were the other boombox models, the Party Box AWS-PB-04, with 200 W of power, the Multimedia Center, the Speaker, the Car Audio, and the Earbud. “All products are manufactured in Manaus (AM), in a complex facility with an area of 27,000 sqm, acquired from Sony by the Grupo MK”, said Giovanni.
XZONE LAUNCHED THREE HIGH PERFORMANCE MONITORS
Brand also presented the complete portfolio of its gamer line.
Its highlight was the launch of three gaming monitors: the GM-24-100-01, an entry model, with 24”, and two advanced models, the GM-24-180-01 and the GM-27-180-01, with 24” and 27”, respectively. “All have technology, quality and configurations for total integration in games”, said Giovanni M. Cardoso, co-founder of Grupo MK, owner of the XZone brand.
The three monitors have 1920×1080 resolution, FullHD, MPRT/1ms and 5ms/GTG response time, Frameless, Low Blue Light, Easy Operation UI, Anti-glare 25%, Flicker Free and Adaptive Sync. The most advanced ones have HDR10 and height adjustment at the base, providing more comfort to players. The types and quantities of inputs vary and are expanded by model. They reach 2HDMI + 2DP +1 Earphone in the larger model.
“The XZone has a connection with young people,” said Giovanni. At its stand, prepared for product testing by professional players, beginners and visitors, the brand presented its complete gamer line, including chairs, keyboards, mice, mousepads, and headsets.
VIVENSIS: FROM PERIPHERALS TO SATELLITE TV
The company’s focus was on customer experience and product demonstration.
With a super animated and busy stand, Vivensis brought several video game characters to life to celebrate the presentation of Viper peripherals, a brand of the company. “The line consists of three levels of snake venom that vary according to the proficiency of each gamer. They are Píton, Naja and Mamba”, said Patricia Vital, CMO at Vivensis.
The company’s focus was mainly on customer experience and product demonstrations before closing deals. “We had customers who spent more than four hours at our stand. We won 10 orders on the first day of the fair alone”, celebrated Patricia.
In addition to the gamer line, Vivensis worked on TVRO products for satellite signal reception, such as the VX10, hich offers 80 channels without monthly fees or internet. The receiver will be an alternative for the 20 million sets that will need to be replaced when the signal from conventional satellite dishes is turned off.
WHIRLPOOL: LAUNCHES WITH BRASTEMP AND CONSUL BRANDS
Novelties from Brastemp were the 84-liter built-in oven with air fryer function and the washing machine with two tanks. Consul launched a line of intuitive purifiers.
The Brastemp brand launched the built-in oven with a capacity of 84 liters and air fryer function, and the Double Wash washing machine with two washing tanks, one of them removable. This makes possible to wash white and colored clothes at the same time, without the risk of staining the garments. “Brastemp is always at the top of the best brands in terms of quality, and we make a point of keeping that place”, said Gustavo Netto, director of Brastemp brand.
At the fair, Brastemp also presented refrigerators, stoves, and filters. “Through the Eletrolar Show, we had the opportunity to get even closer to our commercial partners, who help us to reach the final consumer and also to build opportunities for growth”, said Gustavo.
The Consul brand launched the CPD 33 line of intuitive purifiers, with high filtering quality – not only do they block particles but also chlorine. The products bring new fennel and hibiscus colors, and, in addition to the traditional white and silver. “Making life easier for consumers is our role. We have been present for more than 70 years in Brazilian homes with products of differentiated quality”, said Sávio Becegato, directo of Consul brand.
It also exhibited refrigerators, stoves, and air-conditioning devices. Sávio highlighted the importance of the fair for the recovery of the electronics sector in Brazil. “The industry has a responsibility to help boost the country’s economy at this time.”
ITATIAIA: COMPLETE SOLUTIONS FOR THE HOME
The company expands the categories of stoves, cooktops, and small appliances.
In the market for 59 years, Itatiaia positions itself as a complete solutions company for the home. Offers a wide range of products, including stoves, cooktops, and small appliances, such as air fryers, in addition to steel furniture. “We are changing the entire line of stoves. The Mesa Inox Line has three models, Star, Waves and New Dream. The Electra Glass, Itaglass and Itamaster lines, with a glass table, complement the category”, said Robson Sampaio, commercial director at Itatiaia. With the expansion of categories, the company showed its diversification at the fair.
After the pandemic, the industry is now adapting to the new consumer reality. With credit restrictions and interest rates affecting purchasing power, Itatiaia strives to offer products at more competitive prices without compromising quality and beauty.
The Eletrolar Show is seen as a unique opportunity for the industry to get closer to retailers and establish long-term relationships. “The event is not just about immediate sales, but also makes it possible to prospect new customers and establish a solid relationship with retailers. It is an opportunity to consolidate our position in the market and strengthen the brand”, said Robson.
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SEVERAL LAUNCHES AT SANTANA IMPORTAÇÃO E EXPORTAÇÃO
Manufacturer and importer have more than 10,000 items in its portfolio.
In the market for 35 years, the company has launched several products, such as the fast cell phone charger, the Beer Cooler line, with built-in sound, and the Roxo robotics line, its own brand, with Arduino technology – the sale of parts is according to the project.
“Other brands are PIX, audio, and video, with HDMI cables, antennas, and headphones; Kokay, of tools and scales; Green with batteries and electric chargers; and 5+, for mobile accessories. We have a partnership with Warner, because teenagers and collectors like the characters”, said CEO, Rodrigo Martins.
The company, which also signed a partnership with Lego Education, has a factory in Piracicaba (SP) and a logistics center in Santa Catarina. It is optimistic this semester. “We expect growth of 10% to 15% in sales over the same period last year. Participating in the fair is very important”, said the CEO.
CAIRU BICYCLES: HIGHLIGHT WAS THE LOTUS LINE
Company trusts in the increase of sales in this semester.
It presented the Lotus line of bicycles, with carbon alloy, in Shimano XT and SLX options, 29 rims, 24 speeds, aluminum suspension and handlebar lock. “It’s a high-performance bike, also used in competitions,” said Marlon Furlan, telesales manager at Cairu Bicicletas.
From the same Lotus brand, it also exhibited the PRO line, sporty, produced in aluminum and carbon. “We have more than 100 bicycle models that have differentials such as design, quality, and fair price”, highlighted Marlon. All products are manufactured in the city of Pimenta Bueno, in Rondônia, where the company is headquartered.
Founded in 1985, Cairu records higher sales in the North and Midwest of Brazil. His expectation is that this semester will be better than the previous one in sales. “The bicycle market has warmed up again, and the fair was very promising, we expanded the relationship”, said the manager.
COLLI BIKE LAUNCHED LINE OF HIGH-PERFORMANCE BICYCLES
Company has one of the lightest products on the market.
Colli Bike presented, at the 16th Eletrolar Show, its new line of bicycles for high-performance athletes, becoming a bike shop, that is, a specialist not only in retail but also in the sale of parts and maintenance of these products. The company from Paraná, founded in 1986, manufactures bicycles for all audiences, from beginners to advanced.
The Pantera Negra model is a bicycle made entirely of carbon, which makes it one of the lightest on the market, an attribute that facilitates the performance of cycling athletes. “We have already placed the Pantera Negra to compete in a cycling competition, and it was the champion. This is the brand’s intention, to make our bicycles take athletes to victory”, said Santiago Mendonça, spokesperson for Colli Bike.
In addition to the new line, Colli Bike also exhibited, among other models, the Atalanta, its traditional line of bicycles, presented in new colors: pink, yellow, and orange. “The company’s intention is to color Brazil”, said the spokesperson. “The Eletrolar Show is important for the expansion of the brand. The connections made at the fair permeate Colli Bike for the entire year. Therefore, the fair is already part of our agenda and is so essential”, said Santiago.
GUZZINI SHOWED THAT STYLE IS HAVING DESIGN AND BEING SUSTAINABLE
110-year-old Italian brand operates in Brazil in the premium housewares segment
Guzzini exhibited sustainable products from the premium tableware market (sophistication at the table). The Dolcevita Line stands out, inspired by the work of the filmmaker Federico Fellini, with bottles, glasses, and vases that resemble crystals, with differentiated transparency and translucency. Signed by Italian designers, it is made of bioplastics, products made with the remains of plant leaves.
With 40 items, the Tierra Line is 100% manufactured with discarded PET bottles and has an exclusive design, reminiscent of ceramics from Italy, in terracotta colors. Guzzini uses a method that transforms plastic waste to be in contact with food. “Each product carries information on the number of bottles it removed from the environment”, said Fernando Perfeito, business development advisor at Brazil Electronics, Guzzini’s exclusive representative in the country.
“At the fair, we close orders, serve customers interested in the brand and the goal is to have at least 30 authorized resellers in Brazil so that we can start bringing products in a significant volume this year. This market is very thriving in the country, we have many gift shops, and the products serve beach houses, countryside, and nautical market. The expectations are great”, said Fernando.
ELETROCOMPRAS STRENGTHENS THE INDUSTRY/RETAIL RELATIONSHIP
Business platform brings competitiveness to small and medium retailers.
In this 16th Eletrolar Show, Eletrocompras showed the importance of the platform with new distributors integrated and adjusted to the system and more companies knowing its performance and the purpose of making a direct connection between the industry/suppliers and the small and medium retailer, evaluated the commercial director of the company, José Marinho.
“When you have a hub and a B2B platform with the largest possible number of suppliers and categories, and an infinite shelf of products, retailers are sure that there are new opportunities and choices for them to be able to make their business more profitable. Agility in online quotations, speed and autonomy in closing orders and delivery, as well as competitive cost, are just some of the characteristics that put small retailers on an equal footing with large ones.”
The commercial director highlighted the partnership with fintech Eletrobank, which finances small and medium-sized retailers, and the importance of the Eletrolar Show, which brought together a selected audience focused on the electronics business, which reinforces the company’s growth potential. “It is worth anticipating that we are starting to prospect other categories and, soon, we should have news”, said José Marinho.
AGRATTO AND VENTISOL LAUNCHED MICROWAVES AND AIR CONDITIONERS
The black microwave has a capacity of 32 liters and the air conditioners from 8 to 16 liters.
Once again, Eletrolar Show generated great expectations, said CEO Natacha Tcholakian. “Our booth was very visited by people interested in launches and other products from our lines. We are confident that this semester will be better.” Natacha is betting on a hotter summer, to also heat up sales of Ventisol‘s ventilation and air conditioning lines and Agratto‘s small appliances.
The highlight launch of the Agratto brand was the 32-liter black microwave, designed for the national market, with functions that appeal to Brazilians, such as brigadeiro, popcorn, defrosting beans, and poultry, among others. The manufacturing will be in the Manaus Free Trade Zone. By Ventisol, the launches in evidence were the 8- and 16-liter air conditioners, also manufactured in Brazil.
For the CEO, the prospects are good, but there are also challenges. “We have the Brazilian tax issue, which is quite complex, and the competition itself, as there are more and more strong companies that perform their actions very well. In this case, however, we know that the Brazilian market is large and there is room for everyone who works well.”
V-POWER: INNOVATION AND EXPANSION IN ELECTRONIC ACCESSORIES
At the fair, V-Power presented the key aspect of its business. Instead of launches, it opted to take a diversified line of accessories, including chargers, headphones, and power bank, said Solomon Liao, company’s manager. “This approach has allowed us to innovate on details such as packaging and colors to meet market demands.”
The company highlighted its line of products and the strengthening of the brand.
One of the company’s main highlights was the wireless headset with TWS technology, contributing to the company’s recognition in the competitive scenario of electronic accessories. “V-Power recognizes the importance of staying UpToDate and offering products that meet consumer needs,” said Solomon.
With this concept, the company is committed to continuing to grow and stand out in the electronic accessories market, maintaining its focus on innovation and customer satisfaction, said the manager. “Participating in the fair was fundamental. We seek not only to build customer loyalty, but also to establish new contacts with distributors and potential consumers.”
TK3 TRACK RELEASED THE KIRA BIKE
The company also presented the children’s line, with balance bikes and tricycles.
TK3 Track launched the Kira bicycle, rim 29, with 21 gears, aluminum frame, aero wheel, disc brake and seven-speed rear ratchet. Unisex, supports up to 100 kilos and was presented in white, black, and green, having been the center of attention at the company’s stand.
At the fair, it also presented the already established Niner and Troy, which gained new colors. The brand started to bet on the children’s line, with balance bikes and tricycles. “They help in the development of the child to start walking, have balance and, later, leave for a conventional bicycle”, said João Paulo Argeli, commercial manager at TK3 Track.
The bicycle sector is experiencing a moment of standby, but participation in the Eletrolar Show exceeded expectations, said João Paulo. “We had many meetings. Our entire agenda at the fair was fulfilled. This, for us, was quite satisfactory and even a surprise. There was also synergy with representatives and customers, in addition to having a thermometer of the market and its needs.”
EVOLUT SERVES THE MARKET WITH NEW COLORS FOR GAMERS CHAIRS
The company also launched the Evolut Home line, with intelligent products.
In its second participation in the Eletrolar Show, the importer, with a tradition in computer accessories, brought as one of the highlights the white base gamer chairs with new pastel colors – yellow, blue, green and lilac. “The white base on the chairs was a market need”, said André Nakasugue, commercial manager at Evolut.
Another launch was the Evolut Home line, which includes the EH130 switch, the EH300 lamp and the EH210 socket, all smart products. In the company’s booth, the brand’s gamer items were also exposed, such as cabinets, mice, boards and headsets.
“We have a project to strengthen physical point of sale stores, without prejudice to online sales. The fair is a great opportunity for direct contact with resellers, large groups, and chains to get to know this and other projects, in addition to attesting personally to the quality of our products”, said André.
GRUPO BRINOX: BETS ON RECYCLED RAW MATERIALS
The pans produced with recycled aluminum stand out.
With an eye on a better future, the Grupo Brinox presented products with sustainable raw materials at the 16th Eletrolar Show. The highlight was the Green Planet line, with pans made from recycled aluminum and handles made from more than 50% renewable material. In addition, Coza, its brand of plastic utilities, brought the Flora and Ocean lines. Both are made from recycled plastics.
“With the recycling process, not only do we transform this raw material into a product, but we also give new life to this plastic, preventing it from ending up in the sea, contaminating our waters and also causing great inconvenience to the fauna”, explained Christian Hartenstein, CEO at Grupo Brinox.
The group’s performance category benefited in the pandemic when people invested in improvements in their homes. However, the exit from the pandemic brought challenges, such as inflation and the decrease in Brazilians’ consumption power. Christian, however, looks favorably on this semester. “We bet on good business opportunities with this year’s Eletrolar Show”, he said.
BEL MICRO: SERIES OF LAUNCHES IN ITS DEBUT IN ES
The highlight at the booth was the 86” HQ interactive screen.
Created more than ten years ago, Bel Micro today brings together ten own brands in different segments. HQ, in the consumer electronics category, is one of the group’s flagships and launched the HQ 86” interactive screen at the fair. The product combines technology with cost-effectiveness, has differentials in terms of connectivity and flexibility in applications, collaborative environment, screen sharing and simultaneous touches.
It also launched notebooks, tablets, luggage and utility lines and gamers, in addition to entering the white goods market with refrigerators and air conditioning. “The diversification of products aims to serve more audiences with the best cost-benefit ratio, said Eduardo Pimenta, commercial director. Also in the IT segment, there was the inclusion of products and significant growth, because the group came from an online market conducive to the home office, during the pandemic.
“This first participation in the fair was essential to show the market the robustness of Bel Micro, not only as a distributor and retailer, but as a strong electronics industry. We understand that there was Bel Micro before and after the Eletrolar Show. It was an opportunity for brand positioning”, evaluated Eduardo.
BEDINSAT: FEATURED TV ACCESSORIES AND SOLAR ENERGY
Migration of the TV signal to a new model of antenna will boost business.
BedinSat presented its BS9900S D2-KU digital signal receiver at the 16th Eletrolar Show. The product, which offers up to 80 digital channels through an antenna measuring only 60 cm, replaces the satellite dishes, which will have their signals turned off by the end of this year.
Marcello Martins, director of new products at Bedinsat, informed that the market is going through a migration phase, with the digitalization of the satellite television service. “This transition has driven the company’s growth. In addition, BedinSat has optimistic expectations for commemorative dates, such as Father’s Day, when products are a gift option.”
The company has also invested in solar energy, offering complete kits that include solar panels and inverters, Marcello said. “With the growing demand for sustainable solutions and rising electricity costs, we see this segment as a great business opportunity. Our solar kits are designed for clean energy generation and can be installed in homes and commercial establishments.
X-ONE BRASIL LAUNCHED NEW NANO-BASED FILM
The company bet on the Eletrolar Show to conquer new customers.
“The only company in the world that gives you a screen guarantee”: this is the slogan of X-ONE Brasil, a company specialized in accessories for cell phones, tablets, and watches. It was to strengthen this idea that the CEO, Breno França, took his fifth generation of films to the Eletrolar Show 2023.
“Our new skins are built on a nano basis, with two layers against scratches and much more resistant to shocks and falls. They are also much more translucent”, explained Breno. Due to these attributes, the products that make up the brand’s new line gained much prominence.
Exhibitor at the fair since 2019, Breno highlighted the importance it has for the country’s electronics market. “At each edition, X-ONE Brasil increases the size of its booth. This year, we stayed in the main hall and had great feedback. Eletrolar Show is not only the largest fair in Latin America, but also a reference for customers.”
MOX DOTCELL: OVER 800 PRODUCTS IN THE PORTFOLIO
Rechargeable battery charger is the company’s flagship product.
Exhibited at the fair for the 13th year. For Hassan Abdallah, president, and CEO at Mox Dotcell, participating in the Eletrolar Show is essential and is part of the company’s annual schedule. “This is where we have the opportunity to meet with customers and talk face-to-face,” said Abdallah.
The CP-51 rechargeable battery charger is the company’s flagship, leader in this segment. Recently, it started to sell a tool kit, to gain even more market. “I always do my homework to go upstairs. The company’s numbers never equaled previous years, even in difficulty. We always must grow, even if it’s 5% a year. That’s a goal of mine,” said Hassan.
At the fair, the CEO also noted the presence of a new audience, formed by entrepreneurs who started their new business. And it reinforced the opportunity that the fair provides to have contact with each of its customers. “The Eletrolar Show is a national rallying point for the electronics market.
XT RACER EXPOSED LINE OF GAMERS TABLES AND PERIPHERALS
Keyboard and chair were brand highlights.
For the first time at Eletrolar Show as an exhibitor, XT Racer, a company specialized in gaming chairs, launched a complete line of gaming tables and peripherals, such as keyboards, mice, and headsets.
“I would like to highlight two products: the gamer keyboard, which caters to a very demanding audience, and the Platinum Style Petra chair, which supports up to 120 kg. Today, we are recognized for the quality of our products and for having the best cost-benefit ratio on the market”, said Agnaldo Valentim, general manager at XT Racer.
For the brand, it was essential to participate in the fair. “We came to Eletrolar Show to generate new business and connections, as well as to further strengthen our brand”, said Agnaldo. Participating in a market on the rise, XT Racer expects to achieve robust growth in the coming years.
ROCK SPACE BRINGS TWO NEW MACHINES TO ES
Products bring a solution to market demands.
With products distributed in Brazil by Summerland, Rock Space brought two innovations to the fair: the instant cover personalization machine, super compact, for any point of sale, and the instant machine, also for personalized skins, for the back of the cell phone.
“We have no doubt that these innovations will be a success, as they provide a solution to market demands,” said the company’s CEO, Hicham A. Hamze.
By offering innovations, quality, and differentials to the market, Hicham states that Rock Space contributes to retailers in a year of difficult economy.
“And participating in the Eletrolar Show every year is essential for us to present these innovations to our customers and to strengthen our relationship with all of them.”
DANX IMPORTADORA EXPANDED ITS EXHIBITION AREA
In 2023, its booth was 25 sqm and, this year, it was 90 sqm.
The company’s highlights at the fair were the Type C Lightning Turbo Du420l PD Cable, the Type C Data Cable DU121T and the Power Charger Adapter DC23. The company has a wide range of accessories, including headphones.
This year, it decided to exhibit in a larger space, says Bianca Barboza, director of operations at Danx Importadora. “In 2022, our booth had 25 sqm and, this time, we were in a space of 90 sqm to show our products.”
“Nowadays, the cell phone is part of our body, and everyone wants a quality device with good accessories.
Therefore, participating in the Eletrolar Show again was important to publicize our products to buyers who come from all over Brazil. We have closed several deals since the beginning of the fair and I am sure that we will exceed our expectations”, said Bianca.
DEVIA: MACHINE CUTS FILM IN 30 SECONDS
Since 2010 in Brazil, the company follows the international quality standard.
Launched the film cutter. Compact, the machine cuts films in 30 seconds for any cell phone. The company, present in more than 140 countries, has more than 150 items in its portfolio and follows international quality standards, said Fábio Dotoli, sales manager at Devia.
“We have the widest range of films, including antibacterial protection, which eliminates the need for cleaning with alcohol; blue ray, which filters the ultraviolet rays emitted by the cell phone; and green ray, which protects children’s eyes.” Flagship of the brand, the films are for smartphones, tablets, and notebooks up to 16”.
It also presented laser laminating machines for changing the glass of cell phones, headphones, smartwatches, wristbands, and a versatile charger that charges at the same time cell phones, smartwatches, watches and headphones.
With the variety of premium products, which include cables, clamps, holders and cell phone covers, Devia expects real growth of 27% this semester over the same period last year. “Participating in the Eletrolar Show is super important. The fair is the update of the segment, which needs to stay on top of everything that is happening”, said Fábio.
KHOSTAR LAUNCHED SMARTWATCHES
The company also exhibited accessories for smartwatches.
Its most important launches were the smartwatches HW9 PRO MAX, HW9 ULTRA MAX, S9 ULTRA PRO, this round one, and S68 ULTRA MAX GOLD, which comes with two watchbands, one in metal and another in silicone.
“Smartwatches have high technology, control blood pressure, heart rate and perform physical exercises. All are also waterproof,” said Hui Gao, managing director at Khostar. In total, there are 70 models in various colors, including gold, silver and black.
The company also has more than 100 accessories for smartwatches, such as skins, watchbands and a cover that protects the front and the side of the product.
With sales in their own five stores in São Paulo (SP) and in e-commerce. Created five years ago, Khostar has closed partnerships during the fair and expects growth of 30% in sales this semester. “Our products have modernity as a great feature,” said Hui.
BRIGHT: BLUETOOTH TWS HEADPHONES, WITH ERGONOMICS
The company has been on the market for 27 years.
After five years, it returned to the fair with a strong position in the launch of TWS Bluetooth headphones.
“We offer consumers the widest range of models and technical specifications on the market”, attested Alessandro Kneube, Bright’s commercial director. The main differential of the headphones is ergonomics. They allow connection to a wide range of devices, with ANC noise reduction technology.
It also exhibited products from the entertainment segment, such as speakers, kids’ line, mice and streamer; in office category, including monitors, computers, no breaks and extensions; and gamer category, with chairs, tables, keyboards and mice. “We have a renewed range of products, looking at consumer tastes. After being acquired by the Merama group, Bright has been growing more than 50% a year and has the audacious goal of keeping it that way over the next four years”, said Alessandro.
MIMO STYLE AND ZIPPY TOYS: VARIOUS RELEASES IN ES
In the process of coming of age, the brands aim to serve new markets.
Upon completing 21 years of activity, Mimo Style, which includes the Zippy Toys brand, sought partnerships with major chains and market players at Eletrolar Show.
“We are in a process of coming of age and increasing products, we have the potential and know-how to serve new markets”, said the director Orlando Oliveira, who took a line of small appliances especially to the fair, such as electric kettles, induction base and machine sealer.
Household products brand, Mimo Style, exhibited its releases, such as the lines of conventional pans, indivuduals, and for induction cookers.
The highlight is the stainless-steel gas barbecues, American type, both built-in and on a trolley, with three or four burners, integrated thermometer, cabinet at the bottom and wheels at the base. The toy brand Zippy Toys launched a line of children’s electric mini cars, with various models, features of the original cars and similar functions of lights, horn, and engine sounds.
DAYSBRASIL: HEADPHONES, CAMERAS, AND SMARTWATCHES
The company highlighted the search for novelties to differentiate itself in the market.
It exhibited its main products, including Bluetooth headphones, highlighting the A889BL, action cameras and smartwatches with a different design.
The company works with four brands. From Awei, it exhibited Bluetooth headphones and speakers; Byz, cell phone accessories; from Hohem, stabilizers for cell phones and cameras; and from Sjcam, action cameras. “Daysbrasil brings more quality and technology”, said Giovana Hu, company’s manager.
At the event, Daysbrasil emphasized the importance of setting up a wider stand to display products, meet market demand and make the brand even better known in Brazil. “The Eletrolar Show is the ideal space to establish contacts and establish commercial partnerships, even after its end”, said Giovana.
KAIDI: HEADPHONES AND CHARGERS WERE THE HIGHLIGHTS
The company bets on ergonomic products with Bluetooth connection.
After the positive results obtained at the 2022 fair, Kaidi invested in a larger booth this year. Estela Lai, the company’s commercial manager, said that the focus was on advertising the TWS 770 and TWS 771 wireless headphones, its flagships and the big bet on the event.
“Because they are ergonomic, they fit well in the ear and don’t fall out easily. With Bluetooth connection, the headphones have excellent sound quality, considered one of the best on the market. We always receive positive feedback from consumers. Our charger cables also stand out as they don’t break easily.”
Thanks to the increase in people working from home, the company is experiencing a rise in the market where it operates.
“For us, it is very important to participate in the fair, because, as we are already consolidated in São Paulo, we were able to meet people from other states. Our focus is on making contacts and closing deals after the event. We want our future customers to know that, compared to competitors, Kaidi’s differential is always to value quality”, said Estela.
SUDU TECH PRESENTED THE E-BIKE A1
The electric bicycle is one of the brand’s main products.
Six years after exhibiting for the first time at the Eletrolar Show, Sudu Tech, a company that imports scooters and electric bicycles, returned to the fair. The E-Bike A1 was one of its highlights.
“This electric bicycle is different because it is patented. Only we can manufacture it. Therefore, it ends up having a unique design compared to the competition.
The target now is our electric motorcycle. We want it to replace the gasoline motorcycle,” said Steven Hua, CEO at Sudu Tech.
The market in which the company operates has a lot of potential to grow, said Steven. “Before participating in the Eletrolar Show this year, I believed that only Brazilians would look for our products, but now I realize that there is also interest from audiences in countries like Argentina, Bolivia, and the United States.
This meeting of different cultures has been very good for promoting the brand”, added Steven. In just one day, Sudu Tech closed four deals and had the expectation of conquering six large clients to sell in batches.
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GSHIELD LAUNCHED CHARGER, COVER AND FILM MACHINES
The objective was to attract the retailer to items that have added value.
One of the Gshield‘s highlights was the super portable Wireless Pad 3-in-1 charger, which charges AirPods (Apple headphones), cell phone and Apple Watch.
Another was the Skull Armor Universal cover, for compatible cell phones measuring 7 to 8.6 cm wide, 16.2 to 17 cm high and 9 mm thick. It has non-slip sides, ultra-resistant material, and kick stand handle. “We also launched three models of film machines for different purposes”, said João Paulo Resende, co-founder of Gshield.
“In our third participation in the Eletrolar Show, we saw more and more its importance for the market. It is time for the seller to meet the shopkeeper with whom he only talks by phone, email, and apps. The fair provides more relationships, the customer sees the products up close, which facilitates closing the deal. Our expectations have always been met”, said João Paulo.
FANCY: QUALITY AND EXCLUSIVE PACKAGING
Investment in innovation is one of the company’s hallmarks.
Among its launches, highlight for the Bluetooth glasses, the 4 in 1 cable, the power bank, and the smart watches.
“Fancy differentiates itself in the market because it focuses on quality products with exclusive packaging. The brand’s assertive positioning and investment in innovation, such as the use of Gun technology in loaders, are important differentials to meet customer needs”, said Junior Lago, the company’s marketing director.
According to the executive, the participation in the fair allowed the company to reach a wider public.
“The Eletrolar Show provided us with the opportunity to establish relationships with new customers and strengthen existing partnerships. The fair is a reference in our sector. We will continue to look for innovations and differentiated products to meet market demands”, said Junior.
EKASA: SMART SOLUTIONS FOR THE HOME
Device connects all electronics.
Smart home company Ekasa exhibited the Max Pad Central Panel, which connects all electronic devices in the house, including security cameras, in a single device.
“Our proposal is a complete solution for homes with smart products”, said Rúbia Fidelis, the company’s commercial representative, who participated in the fair for the second time. She also presented several options for light bulbs, locks, and intelligent feeders, in addition to new switches with two 10-ampere sockets.
“The Eletrolar Show brought us positive results. It allows us to understand the market demand, that is, the products we will have for the next year. In addition, it brings great networking results,” said Rúbia. For Ekasa, the fair is one of the main points to publicize launches and position the brand.
HREBOS: ACCESSORIES FOR SMARTPHONES AND INFOGAMES
Sales should grow 20% this year.
The company exhibited its entire line of smartphone accessories, such as chargers, cables, portable batteries, adapters, and headphones. It launched premium speakers with Bluetooth connection and infogames, with keyboards, mice, headsets, and controllers.
“The fair helps to strengthen the brand and our biggest sales are chargers. The market is overheated, and we expect to grow 20% in sales over last year”, said Paulo Costa, administrative manager.
It also presented the expansion of the “Faça a sua marca” (Make your brand) program, which makes products available to companies to be sold with their brands, said Paulo.
“Quality is Hrebos, and the brand belongs to the customer. We take care of the import, approval and all the after-sales support. Competitiveness is an advantage, as the products are found in retail stores, e-commerce, and shopping center kiosks.”
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BASEUS LAUNCHED 100 W POWER BANK FOR NOTEBOOK
Product has super-fast charging.
In an interactive booth, it showed charging solutions with GaN technology. The notebook charger has a capacity of 100 W and a display to monitor charging accurately.
This type of technology detects whether the cable used is sending the correct charge to the equipment. It also exposed the external charger, with a capacity of 20,000 mAh. “We are in continuous growth, our main clients are from the B2B sector and e-commerce”, said Alan Ferreira, sales manager at Baseus.
The market has been promising, especially in the South and Southeast regions, said Alan. “We still need to strengthen our presence in the North and Northeast regions. Being at Eletrolar Show was very important to capture more customers and further strengthen our relationship with the market.”
FLASHLIGHTS AND DIFFUSERS WERE B-MAX HIGHLIGHTS
The company participated in the fair to publicize the brand.
The importer of electronic products bet on two items. “Right now, our most important products are the diffuser, which is selling a lot in Brazil, and the flashlight.
We’ve been in this business for a few years now, and because we have a factory in China, we’ve always been able to bring the newest models to market,” said Eric Yang, managing director at B-Max. Last year, when visiting the fair, he decided that it was an opportunity to present the brand and do new business.
Attention to detail sets the company apart, Eric said. “In the market, our flashlights are recognized because they have better quality and longer battery life. Before the pandemic, purchases were in the physical store, then they moved online and are now divided between both. This adaptation to serve consumers has been challenging for our company.”
TOY BOX DIVERSÕES ELETRÔNICAS: THE DIFFERENTIAL IS IN THE QUALITY
Company exhibited for the second time.
Its objective was to increase sales, said Rodrigo Simas, the company’s commercial manager.
“We are the largest factory in Latin America in the sector of cranes and stuffed animals, the famous animal machines. Today, our two standout products are Dark Station and Blackout. Currently, Blackout is the most robust and secure machine on the market.”
Exhibitor for the second year, the company highlighted its differential.
“In addition to the structure, which is our focus, the main difference is that we make quality products, so they last a long time. The purchaser of these machines will not need to renovate or restore them after two years,” said Rodrigo.
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HPRIME HIGHLIGHTED THE PRO LINE
Differential is in the composition of polymer with fiberglass.
At the fair, it presented its main product lines.
“The Fiber Pro® line, a highlight, is made up of highly resistant films, which are very well sold, and whose differential is the composition of polymer with fiberglass.
We also announced that we already have the Nanoshield line, of skins for the iPhone 15. And, in collaboration with Nordweg, we present the genuine leather line for iPad and notebook. Quality at a fair price is a major concern for us”, said Felipe Almeida, director at HPrime.
With more than 200 items in its portfolio, including films, covers and a leather line, all premium, the company participated for the third year in the Eletrolar Show.
“Every time, we were surprised by the public and the connections”, said Felipe. In the director’s opinion, the market has fluctuated a lot this year. Despite this, his expectation is that HPrime will register a growth of 17% in 2023 compared to last year.
CUSTOMIC LAUNCHED COVERS AND UNIVERSAL FILM MACHINE
Company uses recycled material in its production.
Among its releases, the highlight is the Spot cover, made of silicone, produced with recycled and antibacterial material. “It has international GRS certification – Global Recycled Standard, raised edges, soft touch, 360° protection on four sides and wireless charging”, said André Weege, commercial manager at Customic.
It also launched the Impactor Clear Holo cover, from the military protection line, which protects against falls of up to 2 meters. Plus, the Impactor Ultra, which has MagSafe technology and guarantees safety in the event of a 3-meter fall.
Another release from Customic was the Universal Film machine. Produces films for all smartphone models. Headquartered in Porto Alegre (RS), the company has been operating for over 10 years and exhibited at the fair for the eighth time.
“The Eletrolar Show is important to find customers and prospect new ones. It is a job of relationship. The market has a lot of competition, but we try to differentiate ourselves with the attributes of our products”, said André.
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ECOODA: NEWS IN VARIOUS CATEGORIES
For the company, product quality is its differential.
It exhibited a new line of products, including cell phone chargers – such as the ECOODA-ZY 110 V, which has intelligent recognition and is three times faster than the traditional one, vehicle chargers, flashlights, and thermos bottles in various models.
“We build customer loyalty with the quality of the products’ raw materials and competitive prices,” said Erik Pereira da Silva, business manager at Ecooda.
The company exhibits for the first time at the fair. “We saw our presence at the Eletrolar Show as an opportunity to increase our brand’s visibility and establish connections with other suppliers and importers,” said Erik.
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LEHMOX LAUNCHED SECURITY CAMERAS
Products strengthened the company’s position in the market.
It exhibited its new security cameras, highlighting the Ley-90 models, which can be installed in a lamp socket, and the Ley-94, which is wireless and has a motion and infrared sensor.
“These launches reinforce the company’s position in the market, maintaining the focus on wholesale, on faster and more efficient distribution throughout Brazil and on competitive prices”, said Rosângela Lima, commercial manager at Lehmox.
Participating in the fair was important, said Rosângela. “It allowed us a valuable reunion with customers who had not been contacted in person for a long time.
We seek new business opportunities and reinforce the importance of investing in a physical presence to complement the online sales strategy. We get a lot of requests for quotes.”
SOMECO STRENGTHENS TELEFUNKEN’S PRESENCE IN BRAZIL
The company works with the Blaupunkt brand tools category.
In its seventh participation in the fair and after a year of great success since the reinsertion of the German brand Telefunken in Brazil, Someco has been dedicated to the commercial development and expansion of the brand’s distribution in the country.
One bet is its insertion in the air fryer market. “We are trying to address a niche in the category, with a greater capacity, 5 liters, a series of digital resources and a built-in display”, said Marcelo Palacios, general director at Someco. With the Blaupunkt brand, which is also in the company’s portfolio, the highlight is the tools, such as the Power 800, with 183 parts.
Participation in the Eletrolar Show brings positive results for the company and for the market, said Marcelo. “Clients have perceived Someco’s proposal positively, especially due to the differentiating brands and the possibility of renewing products. And the fair is an opportunity to meet with partners and customers who already do effective work with us.”
KEMEI: NEW HAIR CLIPPERS
Company highlights business growth and launches.
After the successful debut at ES in 2022, it presented two new models of hair clippers in this year’s edition.
“The KM5096 is a male machine, with a battery usage time of 150 minutes. And the KM2011 has an LCD display and carbon steel blades. Both stand out for their bold design and easy handling,” said Li Dayong, general director at Kemei.
The executive also recalled the event’s positive impact on his brand.
“I enjoyed the Eletrolar Show, next year I’ll be here again. The 2023 fair was even better than the previous one. I am optimistic about the results, they could further boost the company’s growth,” said Li.
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SHINKA ELETRÔNICOS: PRODUCTS FOR THE GAMER PUBLIC
The company participated in the fair for the first time.
Os adaptadores estão entre os principais produtos da marca, disse o diretor-geral da Shinka Eletrônicos, Tiago Wu.
“Os lançamentos deste ano são os adaptadores displayport para HDMI e VGA, para atender quem usa PC gamer. Eles fazem a troca de resolução da CPU gamer com o monitor ou televisão.” Expôs, também, fones de ouvido com fio e Bluetooth, mouses e teclados. Hoje, os gamers são o principal público-alvo da empresa.
The adapters are among the brand’s main products, said the general director at Shinka Eletrônicos, Tiago Wu.
“This year’s launches are the displayport adapters for HDMI and VGA, to cater those who use PC gamers. They make the gamer CPU resolution exchange with the monitor or television.” It also exhibited wired and Bluetooth headphones, mice, and keyboards. Today, gamers are the company’s main target audience.
“Gamers nowadays have two computers, a gamer PC and another to do the lives. When making live videos, they need high resolution quality. To achieve this, they need to have good accessories, said Tiago, who also praised the fair. “Participating in the Eletrolar Show was of great importance for the brand. “It was a great way to find new customers to distribute our products in Brazil.”
EOS LAUNCHED LINE OF AIR CONDITIONING WITH ENERGY EFFICIENCY
The company also exhibited refrigerators and ice maker machines.
A line of energy-efficient residential air conditioners, which generate up to 25% savings and come with a 10-year warranty, was EOS’ major launch.
“We participated in the fair for the first time and closed several deals and partnerships. We will definitely come back in the next editions and bring more news”, said Maurício Mota, national manager at EOS.
The company also exhibited other white line products, such as fridges, beer and wine cellars, and small appliances.
It also presented its line of vertical and horizontal refrigerators, and commercial and residential ice maker machines. “Nothing better than participating in an event in which our products are one of the focuses of visitors. At the Eletrolar Show, we had the presence of sellers, shopkeepers, and buyers, all with the same objective, and this is essential for business”, said Maurício.
GOLDENTEC: HIGHLIGHT FOR THE GAMER LINE
With 600 SKUs in its portfolio, the company is betting on expansion.
In the market for 20 years, Goldentec has innovated with the GT Gamer line, made up of a wide mix of accessories and high-performance PCs, which have boosted the company’s results. Highlight also for the audio line, with Bluetooth boxes of various sizes, and the small appliances line, with air fryers.
“We have more than 600 SKUs in our portfolio, and we are committed to offering technology solutions, whether in the gamer, audio and video segment, or in others”, said Técia Caetano, CEO at Goldentec.
The CEO highlighted the satisfaction of customers at the fair, as they learned about the size of the company and the possibility of expanding partnerships, realizing the opportunities provided by the complete mix of products.
“The participation in the Eletrolar Show was important. It is the largest technology fair in Latin America, strategically chosen to reach the desired target audience,” said Técia.
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COLETEK INNOVATED WITH VEHICLE CHARGER
Product charges a popular electric car in 30 minutes.
Launched ultra-fast vehicular chargers. “In just 30 minutes, they can charge a popular electric car for a range of around 130 km,” said Alexandre Oliveira, manager at Coletek. In this edition of the fair, it also presented other products from its portfolio, such as computer accessories, filters, and bottles.
Last year, Coletek got great partnerships at the fair, said Alexandre. “The Eletrolar Show is important as a strategy to expand business. We entered partnerships with large gas station networks and managed to expand business. That’s why we made a point of returning.”
GEONAV MADE THREE LAUNCHES AT THE FAIR
It also announced a new positioning and its entry into the B2C market.
Geonav highlighted three new products. The MyFinder Card is an object locator card, licensed and with the same technology as Apple’s AirTag. With it, you can find your lost item anywhere in the world. “The smart rope, for jumping, has an application on the stick with data on exercise time and calorie loss. The jumps can also be just with the stick. And we launched the smart water fountain for pets, an application that informs about the water level, controls the time for changing the filter and can turn it on and off”, said Sérgio Miranda, product manager at Geonav.
In business for 15 years and in its 12th participation at Eletrolar Show, Geonav enters a new phase, said Sérgio. “We had another launch at the fair, which was our new brand and new positioning, closer to the consumer. In addition to being B2B, we are now B2C. Today, we see the grandeur of the Eletrolar Show and remember that we were pioneers in smartphone accessories. It was good that we announced the new phase at the fair.”
PEINING: HEADPHONES AND SPEAKER WITH MILITARY CERTIFICATION
The company closed partnership at the 16th Eletrolar Show.
Highlighted as the main novelties the bone conduction headphones, headphones with power bank, bracelets for smartwatch and a sound box with lifetime guarantee, water resistant and with military certification.
“The brand is already successful in the market. And the demand for Brazilian companies to establish partnerships and have their own products manufactured with our brand has only increased”, said Danilo Goes, commercial director at Peining.
For the executive, Brazilian consumers currently value quality much more than the price of products.
“This year marked our first participation in the Eletrolar Show, and many customers were surprised to learn that the brand is established and approved in Brazil. This is what is important”, said Danilo.
NAGEM: HIGHLIGHT IN NOTEBOOK GAMER AND PRINTERS
Products are from the brands Acer, Canon, and Elgin
Multichannel, Nagem operates in the e-commerce, physical retail, distribution, and corporate segments. “At our booth, at the Eletrolar Show, we had a partnership with Acer, Canon, and Elgin. Being back at the fair, after about five years, was a return, and the expectation, already achieved, was to be close to current customers and those who were ours in the past.
We are also looking for new ones”, said Felipe Rezende, distribution director at Nagem, a company that has been operating in the market for over 30 years.
The company exhibited three highlights: Acer Nitro 5 gaming notebook, with NVidia RTX3050 graphics card, 4 GB of dedicated memory, retro keyboard and NitroSense key; Canon Maxify printer, which saves up to 90% energy, has front-display ink tanks and makes great photocopies; and Elgin Pantum multifunctional printer, for personal and professional use, which has a lower page cost than the competition and laser printing technology.
“We work with the best brands in technology, information technology, electronics, telecom and stationery, and we will be together at the next fair”, said Rezende.
ELEMENTS LAUNCHED HIGH PERFORMANCE MONITOR
The company also presented a catalog of corporate furniture.
It launched the 2030 XTI monitor, with 28”, developed for those who need high performance. It has dual screen, both can be used at the same time, and more accurate images. Gamer chairs are also among the brand’s main products and have already been awarded. At the fair, it also launched a catalog of corporate furniture. “It has always been a dream to have a brand and be able to participate in the Eletrolar Show”, said Bruna Dias, founder, and CEO at Elements.
The importance of the fair for the development of the brand was highlighted by Bruna. “We spoke with distributors; we prepared a very well-designed price chain for them. I understand that we are of great interest to the fair public, and we want to take this forward.”
HAVIT LAUNCHED LINE OF WIRELESS HEADPHONES
With the news, the company grows mainly in the marketplace.
It launched the wireless headset H2230, which offers sound quality and flexibility. “These features make it an attractive option for those looking for a quality device at a more affordable price compared to the competition,” said Maurício Loiola, Havit’s sales manager.
The gaming headset company also announced the H2002C line, which has multiple color options, and a similar 50mm driver.
“With all these new features, we are growing exponentially, especially in the marketplace. Havit’s presence at the Eletrolar Show fair was wonderful, we had the opportunity to show our products, which yielded many deals with those interested in making wholesale purchases. The demand for the brand was great”, said Maurício.
FAM: APPLE CERTIFIED CABLES AND CHARGERS
Company registers expressive growth.
Among the products presented at the fair, he highlighted the complete line of cables and chargers, recently launched, with the differential of being certified by Apple. “Apple’s MFi (Made For iPhone) certification is important, it’s difficult to obtain, it’s a quality seal highly valued by consumers,” said Tony Kuhn, CEO at FAM.
The fair is essential to strengthen the relationship with customers, said Tony. “It gives us a unique opportunity to interact personally with them, which brings us closer together and builds trust. In addition, our expressive growth is the result of innovations and adaptation to new business models, which puts us in an advantageous position in the market.”
Leganda
Tony Kuhn, CEO at FAM
KODAK: RETURN TO BRAZIL IN HIGH STYLE
Digital cameras print photos in real time.
Kodak, a brand with more than 100 years, known for its cameras and photographic printers, returned to the national market. At the fair, it presented 10-megapixel digital cameras, which can print photos in real time, bringing back the pleasure of having images printed instead of just stored digitally.
“And another line of photo printers that work through smartphones”, said the business development advisor at Brazil Electronics, an official distributor of the products in Brazil, Fernando Perfeito.
“The return of the Kodak brand to the Brazilian market, with its nostalgic products, was very well received and generated interest among customers. Now Gen Z can experience photo printing for the first time.
The Eletrolar Show is a fair focused on electronics retail and participating in it was very positive. We spoke exactly with the retailer specialized in the product”, said the director.
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AMET: THREE HIGHLIGHTS RELEASES
At the booth, it received customers from Latin America and major buyers in the country.
Brand strengthening, positioning, market recognition and good business. Thus, the director Bruna Sales summarized Amet’s participation in the Eletrolar Show.
“Our booth was very busy, we received several customers and started great partnerships. We serve customers in Latin America, investment banks and large buyers in the country. This face-to-face relationship is very important, as it shows how great the company is, which has been in the market for 15 years,” she said.
Among the releases, three highlights. The exclusive Ultra Shield screen protector provides a four-month iPhone screen warranty. With military resistance certification, the Ultra Case has been subjected to various types of tests and withstands drops from up to 3 meters in height”, said Bruna. And the Amet Tag, a high-precision locator that lets you know where a person’s belongings are anywhere in the world. It’s like a keychain, which can be placed in bags, backpacks, cars and even pets.
HÄNDZ: EXCLUSIVE LINE WITH SUSTAINABLE RAW MATERIALS
The company bets on sustainability to win new customers.
Its main highlight was the audio line produced from bamboo and wheat fiber, consisting of speakers and headphones, with high quality and 100% sustainable. The company specializes in products that do not harm the environment, made with materials such as wheat fiber, PET bottles, bamboo, and cork. At its stand, it also presented chargers and cables. “The central point of the company is sustainability”, said Rodrigo Lacerda, CEO at Händz, who exhibited for the second time at the fair.
The company participated in the 16th Eletrolar Show to show launches produced with new types of raw materials, consolidate the brand, and establish contact with buyers, distributors, and customers. “In our first participation, last year, we reaped many positive results. We invest in forms of relationship. The value of networking is immeasurable,” said Rodrigo.
LETRON LAUNCHED EXCLUSIVE LINES
The brand closed deals on the first day of the fair.
Exhibiting for the first time, Letron, the electronics brand of Grupo Leonora, exclusively launched Harry Potter headphones, the Hello Kitty line, with headphones, wireless earbuds and mouse pad, and the Looney Tunes line, with earbuds Bugs Bunny and Tweety.
“In addition to these outstanding products, the brand has speakers, ranging from small to 2,200 W, mouse pads, headphones and a gamer line”, said Bruno Astolfi, marketing manager at Letron. Grupo Leonora, which is 38 years old, has four brands: Leo&Leo, Jocar Office, LeoArte and Letron.
In the total portfolio, there are 400 products, including the Ocean Line, with wireless headphones and Bluetooth speakers, produced with plastic taken from the oceans. Created two years ago, Letron is the Grupo Leonora’s youth brand and has already won over 4,000 shopkeepers throughout Brazil.
“The Eletrolar Show was stimulating to show who we are and our brand to the B2B market. On the first day of the fair, we closed deals”, said Bruno.
TECTOY SHOWED ITS NEW PORTFOLIO
Think Well computer line was a great highlight.
The Eletrolar Show has proved to be an important stage to boost the electronics market, said Valdeni Rodrigues, CEO at Tectoy. “We took the opportunity to present our main products, such as the Pensa Bem computer line, consisting of a mini-PC, tablet and notebook with Windows 11 embedded, and video game models, including the classic Master System and Atari.” Under his management, this was the first time that the company presented its new portfolio, conceived during the pandemic.
Interaction with the B2B audience was Tectoy’s focus. “We are looking for possible partnerships with foreign companies present at the event, with the possibility of manufacturing and reselling in Brazil. We aim for sustainable growth and a positive chain reaction for the market.” According to the CEO, today sales are promising, and the recent reforms should contribute to cost reduction and increased demand.
ANTECH TARGETED THE YOUNG PUBLIC
Electric skateboards and scooters were the brand’s bets at the fair.
Vanessa Huang, owner of Antech, had already visited the Eletrolar Show before deciding to participate as an exhibitor in 2023. “We already have customers in Minas Gerais, São Paulo, and Rio de Janeiro, so we wanted to present the products to customers in other Brazilian states. We came more to get contacts, but open to meet the demand of the fair and close contracts.”
It exhibited, among the highlights, the X12 scooter and the Hoverboard (electric skateboard). “The electric skateboard is indicated for children’s leisure; they just need balance to walk.
Compared to competitors, it is safer and with better quality. The models have different prints. The scooter is for people over 18 years old, you must have a driver’s license to ride it. The product is for walking on the street and is on the rise. As it is faster than the car, people are choosing to buy it to escape the traffic”, said Vanessa.
IKASE: CELL PHONE CASES WITH NEW TECHNOLOGY
Product offers protection in falls of up to 3 meters.
It launched cell phone cases with new technologies, highlighted Gustavo Yanez, director at Ikase. “Varnishing is different, it prevents scratches and ageing. There are also structural changes to the covers. Thermoplastic rubber inside the side frame is an extra degree of protection. This technology is a competitive advantage, as it protects the cell phone in a fall from up to 3 meters.”
With 11 years on the market, Ikase now has 50 items in its portfolio, with quality, differentiation in technology and affordable pricing, says Gustavo, who was satisfied with the fair.
“Purchasing power has dropped, but the Eletrolar Show is undoubtedly important for us to reach customers in regions where we do not reach. At the fair, we announced news and, mainly, strengthened the brand’s muscle”, said Gustavo.
Source: Eletrolar News Magazine 156
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